Zona Yuechen Guan Receives the Bronze A' Design Award for Discussing Time Book in Print and Published Media Design

Zona Yuechen Guan recognized for print and published media design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Discussing Time Book by Zona Yuechen Guan has been granted the Bronze A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Discussing Time Book

Discussing Time is a book that records a group discussion about the concept of time and presents typographic sculptures inspired by that discussion. The book measures 7 by 12 inches. One sculpture is made of ice, formed by pouring water into molds and freezing it. As the ice melts into water, the passage of time becomes visible to the audience. The layout refers to illuminated manuscripts and parchment books of the early sixteenth century, combined with modern photography. The result links historic book design with present technology.

About Zona Yuechen Guan

Yuechen Guan, also known as Zona. She graduated from the School of Visual Arts(SVA) with a Bachelor of Fine Art in Design, and studying for a Master of Professional Studies in Digital Photography at SVA. She would prefer to see herself as an interdisciplinary designer who makes crafts, fashion, jewelry, and graphic designs; and a photographer who can do conceptual, editorial, fine art, landscape photography, and portraiture. She developed her love for making art through years of exposure to art. She never limits herself, and she is open to cooperating with different fields' techniques and materials to make a good idea great.

Award Record

Zona Yuechen Guan is a winner of 1 A' Design Award, including this recognition.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://dezigners.org/design-category/print

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/136550
A' Design Award Page: https://competition.adesignaward.com/136550
Media Showcase: https://www.designnewsroom.com/!136550
Laureate Profile: https://dezigners.org/d/321549
Further Information from the Laureate: http://bit.ly/355ZFau

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Discussing Time Book
Function: Book
Category: Print and Published Media Design
Discipline: Communication Design
Industry: Branding & Advertising and Entertainment
Colors: Black, Gray, Light Slate Gray, Dark Slate Gray and Dim Gray
Images: 5

The Recognition

Laureate: Zona Yuechen Guan
Country: China
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #136550

Credits

Image Credits: Photographer Zona Yuechen Guan; Photographer Zona Yuechen Guan Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold

Design Details

Unique Properties: This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Inspiration: When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Research: I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Challenge: I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Realization and Technology: For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Operation and Interaction: This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Project Duration and Location: This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Specifications: The book is designed in the size of 7x12 inches.
Keywords: Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.