Press Release
Silver A' Design Award in Street Furniture Design Goes to Amplification of Sensation Chair by Eun Whan Cho
Eun Whan Cho recognized for street furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Amplification of Sensation Chair by Eun Whan Cho, designed for Seoul Metropolitan Government, has been granted the Silver A' Design Award in the Street Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Amplification of Sensation Chair
Amplification of Sensation is a public chair made from discarded plastic that also serves as a sculpture. The chair is installed along the promenade of the Han River in Seoul. The funnel shape surrounds the seated user and amplifies the sounds of the trees and the water. The form also frames the view and focuses attention on the surrounding landscape. The material is produced by crushing plastic waste into small pieces and molding them into the seat. The design invites citizens to rest and to consider environmental issues.
About Eun Whan Cho
Designer 'Eun Whan Cho' is representative of 'MOOTAA' and at the same time is representative of 'MAEZM'. He has been working on ART WORK and design, and has been showing various experimental designs. His field of activity is wide ranging from architecture to furniture design, and he has also been active as an artist such as a sculpture. He studied spatial design at Kookmin University in Korea and received his master's degree at Domous Academy in Italy. After returning to Korea, he has been invited and exhibited many times in famous museums in Korea and has been invited and exhibited in over 17 countries. In 2009, the Korean government selected him as Korea's representative young designer.
Award Record
With this recognition, Eun Whan Cho is a winner of 1 A' Design Award.
About the A' Street and City Furniture Design Award
The A' Street Furniture Design Award is an international design competition recognizing good street furniture designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to street furniture designers, industrial design studios, street furniture brands and street furniture manufacturers from all countries. Entries typically include benches, bollards, bus shelters, bicycle racks, litter bins and planters. Awarded street furniture designs are published at https://dezigners.org/design-category/street-furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136525
- A' Design Award Page: https://competition.adesignaward.com/136525
- Media Showcase: https://www.designnewsroom.com/!136525
- Laureate Profile: https://dezigners.org/d/327782
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Amplification of Sensation Chair
- Function
- Chair
- Category
- Street Furniture Design
- Discipline
- Industrial Design
- Industry
- Architecture and Social Impact
- Colors
- Black, Dark Slate Gray, Gainsboro, Dark Olive Green and Light Steel Blue
- Images
- 5
- Client
- Seoul Metropolitan Government
The Recognition
- Laureate
- Eun Whan Cho
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136525
Credits
- Team
- taiho shin
- Image Credits
- Images : Photographer mootaa, 2020
Design Details
- Unique Properties
- This chair is made of discarded plastic pieces and also serves as a public sculpture. The project was installed in the middle of Seoul, where garbage was poured out, and was named 'Amplification of Sensation' by designer. The designer wanted to encourage citizens to think about environmental issues through this chair, while also allowing them to focus on the sense of perception of the surrounding environment in the city.
- Inspiration
- This chair was designed for urban environmental problems and citizens' rest. The Han River runs through the center of Seoul and is also a place loved by citizens. This river is one of the few places to feel nature in this polluted city. The Seoul Metropolitan Government requested a designer for a public installation for this important place, and Designer designed and installed these chairs.
- Research
- These chairs look like funnels or megaphone. When we sit on these chairs, the sounds of trees and rivers are amplified. We can clearly hear not only the sound of nature, but also the sound of someone walking or running fast, sitting for a while and sighing, and bursting laughter out of conversation with friends. The scenery that seems trapped in a narrow field of vision reveals itself more precisely because of that. In this place, our view is transformed into the focused gaze, not a passing gaze. You can fully concentrate on your senses for a short time. And those senses extend outward. Sensory stimulation comes from the outside, something different from me, that is the difference.
- Challenge
- In the process of making this chair, collecting materials and experimenting with materials were the most difficult parts. We collected and crushed discarded plastic waste, and conducted various experiments to mold this material back into a chair.
- Realization and Technology
- The material of this chair is a piece obtained by pulverizing discarded plastic.
- Operation and Interaction
- Users can sit on funnel-shaped chairs and focus on the surrounding sounds and scenery. In addition, the user has the opportunity to think about environmental problems by checking the recycled chair materials with his eyes and hands.
- Project Duration and Location
- This chair will be manufactured at the request of the Seoul Metropolitan Government in 2018 and then installed on the promenade around the Han River by 2026.
- Specifications
- 850 mm x 960 mm x 1950 mm
- Keywords
- mootaa, street furnitrue, eunwhan cho, seoul,
