Press Release
Stories of Communication Branding by Mengyi Xie Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Mengyi Xie for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Stories of Communication Branding by Mengyi Xie, designed for School of Communication, East China Normal University. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Stories of Communication Branding
Stories of Communication is a visual identity design created for the fifteenth anniversary of a university school of communication. The main logo is a geometric graphic based on the numeral 15. From the main logo, a family of 100 sub-logos was developed. Each sub-logo presents one story, invention or initiative from the history of communication, from knotted strings used in prehistoric times to the first newspaper and the world wide web. Arranged in chronological order, the sub-logos are applied to posters, invitations, pamphlets, venue displays and souvenirs.
About Mengyi Xie
Mengyi Xie is a senior brand designer in Shanghai. He has been engaged in the practice, research and teaching of brand image design and visual communication for more than ten years.
Award Record
With this recognition, Mengyi Xie is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136234
- A' Design Award Page: https://competition.adesignaward.com/136234
- Media Showcase: https://www.designnewsroom.com/!136234
- Laureate Profile: https://dezigners.org/d/326739
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Stories of Communication Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Deep Sky Blue, Yellow, White Smoke, Orange Red and Medium Sea Green
- Images
- 5
- Client
- School of Communication, East China Normal University
The Recognition
- Laureate
- Mengyi Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136234
Design Details
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Realization and Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Operation and Interaction
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Project Duration and Location
- The project was in Shanghai.
- Specifications
- There were all kinds of size for the physical application products in this project.
- Keywords
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
