Press Release
Y3 Neue Treadmill Running Shoe by Refaeli Ma Wins the Bronze A' Design Award in Footwear, Shoes and Boots Design
Refaeli Ma honored for footwear, shoes and boots design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Y3 Neue Treadmill Running Shoe by Refaeli Ma, designed for Refaeli Yaofei Ma, has been granted the Bronze A' Design Award in the Footwear, Shoes and Boots Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Y3 Neue Treadmill Running Shoe
The Y-3 Neue breaks with tradition in both form and function. Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs. Y-3 Neue helps runner interacts with the shoes better than ever. A carbon fiber piece cooperates with the artificial ligament starting from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running.
About Refaeli Ma
Refaeli Ma is an accomplished Product Design and an Industrial Designer currently based in Los Angeles. Over the years, Refaeli has participated in many important design projects for different companies as a mature Product Designer, such as the most famous Italian furniture company, The Luxury Living Group; the Pretika Corporation; Unicorns & Unicorns, and one of the biggest design agencies in L.A. the PHENOMENON. Furthermore, Refaeli gained attention as a designer by being recognized with many prestigious awards in this industry, such as the Bienenstock Furniture Design Competition, European Product Design Award, and the A’Design Award and Competition.
Award Record
With this recognition, Refaeli Ma is a winner of 2 A' Design Awards. The awards span the editions from 2016 - 2017 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Footwear, Shoes and Boots Design Award
The A' Footwear Design Award is an international footwear design competition recognizing good footwears by leading footwear brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to footwear designers, shoe designers, boot designers and fashion designers from all countries. Entries typically include shoes, sneakers, sandals, boots, heels and loafers. Awarded footwear designs are published at https://dezigners.org/design-category/footwear
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136186
- A' Design Award Page: https://competition.adesignaward.com/136186
- Media Showcase: https://www.designnewsroom.com/!136186
- Laureate Profile: https://dezigners.org/d/174504
- Further Information from the Laureate: https://www.refaelima.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Y3 Neue Treadmill Running Shoe
- Function
- Treadmill Running Shoe
- Category
- Footwear, Shoes and Boots Design
- Discipline
- Fashion Design
- Industry
- Fashion and Sports
- Colors
- Black, Gainsboro, Dark Slate Gray, Light Gray and Dark Slate Blue
- Images
- 5
- Client
- Refaeli Yaofei Ma
The Recognition
- Laureate
- Refaeli Ma
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136186
Credits
- Team
- Refaeli Yaofei Ma
- Image Credits
- Refaeli Yaofei Ma
Design Details
- Unique Properties
- The Y-3 Neue breaks with tradition in both form and function. Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs.
- Inspiration
- Treadmills provide a simple, effective aerobic workout. A staple of commercial gyms, treadmills have also become one of the most popular exercise equipment machines. Most people go to the gym in order is to maintain a healthy lifestyle through exercise. Another reason is to lose weight and transition into a healthy lifestyle. Some people find a community at the gym, and they value the social interactions they have there.
- Research
- Expert Interview: Orthopaedic Doctor from Peking University Third Hospital; Owner of Makerfit Studio; Trainer of Makerfit Studio; Sales Assistant Nike; Sales Assistant of Run With Us; 3 Professional Trainer and 15 Runners
- Challenge
- Identifying the needs of each runner can be very difficult. Treadmill injury to the knee is a very complex process, during which there are many uncontrollable factors. I spend a lot of time studying anatomy knowledge. Prototype production and testing is another difficulty. Model-making methods include vacuum Form, 3D Printing & Casting, hand Sewing, and Clay Modeling.
- Realization and Technology
- Equal Gel; Y - Artificial Ligament; a layer of carbon fiber on top of the insole; Hand made upper with leather and breathable mesh; 3D cast outsole with tracking pattern
- Operation and Interaction
- Y-3 Neue helps runner interacts with the shoes better than ever. A layer of carbon fiber cooperates with the artificial ligament started from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running. The ergonomic curve of the insole would provide extra support for the arch. While heel landing on the treadmill surface, the impact pushes the gel extending to the medial side to prevent overpronation.
- Project Duration and Location
- The project started in 2018 and finished in 2020 (Los Angeles).
- Specifications
- Prototype: Men size 10 (10 11/16)
- Keywords
- footwear design, y-3, blue, gym, treadmills, keyshot, solidworks, sewing, running, user research, trend research, design strategy, concept development, creative thinking, cmf design, market reasearch
