Press Release
Rozna Restaurant by Suliman Al Kindi Receives the Silver A' Design Award in Food, Beverage and Culinary Arts Design
Suliman Al Kindi recognized for food, beverage and culinary arts design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Rozna Restaurant by Suliman Al Kindi, designed for Rozna, has been granted the Silver A' Design Award in the Food, Beverage and Culinary Arts Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Rozna Restaurant
Rozna is the only fine-dining Omani restaurant in Oman that is modelled like an ancient fort. Omanis are known across the ME for their hospitality and are proud of their history and heritage. The service in Rozna amply reflects this tradition. Women waiters are dressed in the Omani costume of long tunic and loose trousers, and men in dishdasha with appropriate headgears.
About Suliman Al Kindi
Suliman Al Kindi, General Manager at Rozna Oman. A graduate of the fiftieth history subject entered the world of cooking after a passion for a long time. He loves development at the same time. He maintains the ancient character. Cooking has an art and is linked to the place and believes that every place has its own taste and dishes.
Award Record
With this recognition, Suliman Al Kindi is a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. The competition is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Entries typically include design for food, design with food, food servings, tasting menus, cocktails and desserts. Awarded culinary art designs are published at https://dezigners.org/design-category/culinary-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136043
- A' Design Award Page: https://competition.adesignaward.com/136043
- Media Showcase: https://www.designnewsroom.com/!136043
- Laureate Profile: https://dezigners.org/d/326613
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rozna Restaurant
- Function
- Restaurant
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- Maroon, Black and Saddle Brown
- Images
- 5
- Client
- Rozna
The Recognition
- Laureate
- Suliman Al Kindi
- Country
- Oman
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136043
Credits
- Team
- Shadi Al Hroub and Imad Hasan
- Image Credits
- Photographer: Imad Hasan Videographer: Omar Al Zadjali Videographer: Osama Al Ghailani
Design Details
- Unique Properties
- Rozna is the only fine-dining Omani restaurant in Oman that is modelled like an ancient fort. Omanis are known across the ME for their hospitality and are proud of their history and heritage. The service in Rozna amply reflects this tradition. Women waiters are dressed in the Omani costume of long tunic and loose trousers, and men in dishdasha with appropriate headgears.
- Inspiration
- Oman is steeped in traditional values and is well- known for upholding the historical and traditional emblems and way of life. The promoters of Rozna wanted to provide mouth-watering authentic Omani food, in a bespoke ambience. The big chasm in the fine-dining segment for a country that is well-endowed with food resources and history of cuisine, prompted them to deliver Rozna to the people of Oman.
- Research
- Time-tested Omani dishes were tried at different traditional kitchens, before arriving at a specially curated menu for Rozna. The signature rice dish, for example, uses Omm Suleiman’s spices, which translates to Suleiman’s mother’s spices, which shows that time-tested secret recipes are used to bring the signature flavor and taste.
- Challenge
- Oman’s own cuisine has depended on a variety of available local resources and was also influenced by many external factors, like trading influences. Rozna’s menu factors all of these, in curating a specially researched menu that is popular and palate-friendly
- Realization and Technology
- The service and food menu was curated keeping in mind the variety of food resources available in Oman since olden times, and also the need for privacy that families seek when going out for dinner or lunch. Traditionally Omani families prefer to dine out in the privacy of a separate enclosure or room. Rozna perfectly caters to this aspect with its 30 private rooms.
- Operation and Interaction
- Rozna was conceived as an exclusive fine-dining restaurant that offers a culinary experience of authentic tastes of traditional Omani dishes. The owners placed their intuition in the right direction & their intuition proved them right. The specially curated menu has typical Omani delicacies like Harees (meat cooked with crushed boiled wheat and spices) and Omani shuwa (slow-cooked marinated mutton), among many others.
- Project Duration and Location
- July 2018 in Muscat, Oman
- Specifications
- Rozna was packaged in such a way to bring out Omani families to dine out. The forte of dine-out which was reserved mainly for younger group has evolved to include women of all age-group, thanks to Rozna. The private rooms, each of which caters to a group of up to ten guests, is always in demand and that proves the right market positioning.
- Keywords
- Oman, Muscat, Rozna, Restaurant, Traditional, Food
