Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Side Conference Chair by Baldanzi and Novelli Is Granted the Bronze A' Design Award in Office Furniture Design

Baldanzi and Novelli acknowledged for office furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Side Conference Chair by Baldanzi and Novelli, designed for Huy Furniture, has been granted the Bronze A' Design Award in the Office Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Side Conference Chair

Side is a conference chair designed for seminars, training courses, meetings and waiting areas. The chair is stackable and can be connected in rows. A self-returning writing tablet is available as an option, turning Side into a small workstation. The body is a monocoque made of plastic, and the frame is made of aluminium and other metals. The elastic backrest, made of polypropylene, supports the waist, while the seat is softly upholstered for comfort. Side is offered in many colors, with or without armrests, and with fixed feet or casters.

About Baldanzi and Novelli

Design rhymes with Italy! Adriano Baldanzi and Alessandro Novelli, born and bred in Tuscany, know this all too well! After graduating in Industrial Design at ISIA in Florence they embarked on a design adventure that has led them to be considered amongst the best Italian designers in the seating and office furniture sector, and not only. In fact, 30 years of experience have enabled them to develop a great design culture and a thorough understanding of the technology available and the real demands of the different markets, to the point that they are considered more partners than designers by the companies that choose them.

Award Record

Baldanzi and Novelli is a winner of 1 A' Design Award, including this recognition.

About the A' Office Furniture Design Award

The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Entries typically include desks, chairs, file cabinets, conference tables, cubicles and workstations. Awarded office furniture designs are published at https://dezigners.org/design-category/office-furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Side Conference Chair
Function
Conference Chair
Category
Office Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home and Business
Colors
Gainsboro, Powder Blue, Sky Blue, White Smoke and Light Gray
Images
5
Client
Huy Furniture

The Recognition

Laureate
Baldanzi and Novelli
Country
Italy
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#135391

Design Details

Unique Properties
Stackable, easy to connect, with or without a self-returning writing tablet, Side is an ideal chair for seminars, training courses and conferences, but even for meetings or waiting. The design of the monocoque body, the elastic backrest, the soft upholstery of the seat guarantees extremely high comfort. Side is available in many colors, with or without armrests, writing tablet, row connectors, and four legs with fixed feet or with casters.
Inspiration
After about 30 years of commitment in the design activity, and many of these involved in the design for seating, this project is the result of a great knowledge of both functions and form.
Research
The request was to create a contract chair with metal supporting structure and seat-backrest in plastic material; its armrests have a strong support to support the side tablet (aluminum painted in various colors).
Challenge
The challenge is always the same: being able to create a product that is beautiful to look at, with reasonable production costs to reach a fair final price to be competitive on the international markets.
Realization and Technology
Side is composed by a monocoque plastic body available in different colors and a mixed framework made of aluminium and other metals. Ergonomic design with the elastic chair back made of new PP material, comfortably support the waist. Appropriate support can effectively relieve human body pressure. Functional solutions like the easy aggregation system and the availability of a tablet fitted well into the design. The decision of developing a monocoque body gave us the possibility of creating a big family of products: Side is available with a lot of different basis such as sled, four legs, five spokes with wheels and so on.
Operation and Interaction
This is a “contract” chair, for use in public spaces, such as meeting rooms and waiting areas, in general it is transformed with a practical tablet, becoming a small workstation.
Project Duration and Location
The project startet in March 2020 in Ponsacco (PI) and finished in March 2021 in Ponsacco (PI) and presented in March 2021 at the 47th CIFF (China International Furniture Fair) in Guangzhou, China
Specifications
without armrests: 560mm x 530mm x 525mm with armrests: 560mm x 530mm x 525mm with armrests and tablet: 560mm x 530mm x 525mm
Keywords
chair, conference chair, contract chair, multipurpose chair, connectable chair, stackable chair, writing tablet, meeting room, reading room, training room

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate