Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Transparent Opaque High Tech Office Premises by Studio Tali Gotthilf
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Studio Tali Gotthilf for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Transparent Opaque High Tech Office Premises by Studio Tali Gotthilf has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Transparent Opaque High Tech Office Premises
This is a two-level Hi-Tech office project covering 4,000 Sq.m area, serving 400 employees. Transforming this very large yet naturally well-lit open space into an intimate, warm work environment was the essential motive behind the design. The space layout consists of an open space working area containing an array of semi-transparent closed functional rooms. Public areas were designed to duplicate the modern home effect by installing fully equipped and furnished kitchenette, living room, game room and washroom, as well as using soft colors, wooden surfaces, textile, and carpeting.
About Studio Tali Gotthilf
Tali Gotthilf Interior designer Holds a B. Design degree from the Holon Technological Institute HIT. Since founding her studio in 1991, she gained vast experience designing various projects, many of which were published in professional literature as well as in the popular media.
Award Record
With this recognition, Studio Tali Gotthilf is a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/135015
- A' Design Award Page: https://competition.adesignaward.com/135015
- Media Showcase: https://www.designnewsroom.com/!135015
- Laureate Profile: https://dezigners.org/d/273985
- Further Information from the Laureate: https://www.taligo.co.il
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Transparent Opaque High Tech Office Premises
- Function
- High Tech Office Premises
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Light Gray, Sienna, Dark Salmon and Peru
- Images
- 5
The Recognition
- Laureate
- Studio Tali Gotthilf
- Country
- Israel
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135015
Credits
- Team
- Tali Gotthilf, Liron Kaleve and SRVC visual Communications
- Image Credits
- Photographer: Yanai Deitsch
Design Details
- Unique Properties
- This is a two-level Hi-Tech office project serving approximately 400 employees. The space layout consists of an open space working area containing an array of semi-transparent closed functional rooms. Public areas were designed to duplicate the modern home effect by installing fully equipped and furnished kitchenette, living room, game room and washroom. Combined with natural light from the surrounding windows, our central concerns for maintaining a healthy work environment were addressed.
- Inspiration
- Transforming this very large yet naturally well-lit open space into an intimate, warm work environment was the essential motive behind the design. I wanted to create a warm boutique business lounge environment which blends both home and work into one theme. This led to the inclusion of transparency and opaque interaction as an important element in the design as well as using soft colors, wooden surfaces, and carpeting.
- Research
- The research consisted of designing this office space according to the individual needs of the various departments. This includes the number of team members, their interaction and exchange of knowledge and ideas. We also observed and measured the movement of the employees on the previous floorplan including passage thoroughfare, employee location, density in kitchenette and meeting rooms. The result of this analysis led to two major conclusions: A staircase was centered in the middle of the floorplan to enhance worker interaction and a group of small meeting rooms was designed to meet the needs of the various work teams.
- Challenge
- The main challenge was providing an extension to the existing floor below while at the same time creating an entirely new experience above as well as a sense of flow between the three-storey levels. The difficulty to be overcome was providing continuity of design by altering the furnishing and coloring of the existing lower floor.
- Realization and Technology
- The color scheme was carefully chosen in repetitious smoked pastel tones matching the company brand, and appears on the upholstery, carpets, wall color and the graphics throughout the entire design. The underlying technique of sub space division playing with transparent opaque design in the form of glass petitions and patterned felt cloth 'screens', creates the open closed effect. The felt material acts both as a sound absorber as well as a colorful visual highlight.
- Operation and Interaction
- The open workspace area was planned for the use of semi-transparent conference rooms situated between rows of workstations. This cooperative and interactive working 'neighborhood environment' simultaneously conveys a welcoming message of invitation for both workers and visitors. Moreover, the centrally stationed staircase contributes to the homely, flowing atmosphere of the two levels.
- Project Duration and Location
- This project was completed before the onset of Corona in Israel, left untouched for one year until its opening at the beginning of 2021. It was designed for the grand Hi-Tech company "Amdocs" of Israel. The entire project was completed within one year.
- Specifications
- This is a two-storey building covering 4,000 Sq.m area, located in southern Israel. Each level stands 5 meters in height and is of polygonal shape.
- Keywords
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
