ChuCui Receives the Golden A' Design Award for Dancing Crane Necklace in Jewelry Design

ChuCui recognized for jewelry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Jewelry Design category for Dancing Crane Necklace by ChuCui. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Dancing Crane Necklace

Dancing Crane is a necklace shaped like a crane. The long neck of the crane is bent into a slender arc and forms the collar. Simple lines outline the overall shape and contrast with the detailed lines of the tail and the wings. The head is linked to the tail, so the bird appears to look back and comb its feathers. White diamonds, black diamonds, ice jadeite and a ruby are set into the gold body. Hidden buckles behind the collar allow the piece to be separated. The tail becomes a brooch, the wings become a pendant, and the remaining head and neck form a simple necklace for daily wear.

About ChuCui

This design is by ChuCui Palace. After several years of brand precipitation, ChuCui Palace brings together the oriental classical charm and western modern style, and at the same time, it is blessed with the exquisite craftsmanship of palace jewelry, which makes it open a new vision of art jewelry that is very rich in ancient and modern times.

Award Record

This recognition makes ChuCui a winner of 1 A' Design Award.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/134794
A' Design Award Page: https://competition.adesignaward.com/134794
Media Showcase: https://www.designnewsroom.com/!134794
Laureate Profile: https://dezigners.org/d/322185
Further Information from the Laureate: http://www.mengpalace.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Dancing Crane Necklace
Function: Necklace
Category: Jewelry Design
Discipline: Fashion Design
Industry: Luxury and Fashion
Colors: Light Gray, Gainsboro, Silver, Dark Gray and Gray
Images: 5

The Recognition

Laureate: ChuCui
Country: China
Recognition: Golden A' Design Award
Edition: 2021 - 2022
Design ID: #134794

Credits

Image Credits: Sweet Osmanthus Palace

Design Details

Unique Properties: Dancing Crane is a crane shaped jewelry necklace. The entire crane neck is bent into a slender arc, which reflects the pursuit of line tension in oriental art. The designers outlined the shape of the entire piece with simple lines that contrast with the complex lines of the crane's tail and wings. It's very infectious. The crane's head is connected to the crane's tail, as if the crane is looking back and combing its feathers, it shows the vivid posture of the crane.
Inspiration: Crane is a symbol of the elegance of ancient Chinese celebrities, and it has a high status in Chinese culture. Crane feathers are as white as snow, black as charcoal, red tops are as red as blood, and the colors of ink painting express the noble meaning. The whole work is gorgeous and quiet. It is like a painting of dancing cranes, and the cranes stretch their wings in the sound of chirping.
Research: We want to design a refreshing evening necklace. There are already a lot of various cases. Flowers or abstract elements are the most used, which are too many to be aesthetically tiring. We wanted to find a special element that the audience would be surprised to see when they saw it, "Wow, never seen it before, it's amazing!". So we started searching for some unusual but very beautiful and culturally representative elements, and luckily we found it - the crane. In China, North Korea and Japan, people often draw cranes and tall and vigorous ancient pine trees together as a symbol of longevity.
Challenge: Several difficulties and challenges were encountered during the design process: how to express a bird in the form of a necklace? For this goal, we have tried countless times. At first, we put the whole crane on the front of the necklace, but it didn't seem to be ideal, because the crane's slender feet are difficult to handle, and it will also cause discomfort to the wearer- Crane legs are long and sharp. In addition, the whole crane as a picture will make people visually tired, and the whole work looks nothing special. The design draft was overturned countless times.
Realization and Technology: In terms of craftsmanship: there are many hidden buckles and components behind the collar, which can be split and combined. The tail on the left can be disassembled into a brooch, the wings on the right can be disassembled into a pendant, and the rest of the crane head and crane neck echo each other to form a simple necklace, which can be used for daily wear. Each piece of jewelry after dismantling is meticulously crafted, original and impressive. Crane's slender neck is outlined with 893 white diamonds totaling 10.274 carats. The black and white wings of the crane are embellished with 381 black diamonds totaling 5.605 carats.
Operation and Interaction: During wearing, the user can use the buckles and components hidden behind the collar to split and group the necklace. The tail on the left can be disassembled into a brooch, the wings on the right can be disassembled into a pendant, and the rest of the crane head and crane neck echo each other to form a simple necklace, which can be used for daily wear. Each piece of jewelry after dismantling is meticulously crafted, original and impressive.
Project Duration and Location: The design of the Dancing Crane necklace lasted nearly 40 days in Shanghai, China.
Specifications: Depth：10.5mm Gross weight:7.64g Net gold weight:60.72g Total stone weight:20.914ct
Keywords: Sweet Osmanthus Palace， crane， necklace， Dancing crane，Chinese jewelry