Press Release
Chi Forest Smart Freezer by Gaosong Liu and Sihai Chen Receives the Bronze A' Design Award in Wholesale, Retail Trade, Commerce and E-Commerce Design
Gaosong Liu and Sihai Chen recognized for wholesale, retail trade, commerce and e-commerce design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Wholesale, Retail Trade, Commerce and E-Commerce Design category for Chi Forest Smart Freezer by Gaosong Liu and Sihai Chen, designed for Genki Forest (Beijing) Food Technology Group Co., Ltd.. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Chi Forest Smart Freezer
Chi Forest is a smart freezer designed for the retail display of drinks. IoT technology, artificial intelligence algorithms, image recognition and data analysis are combined to monitor the products on sale. Stock levels, product types and expiry dates are sent to a management system in real time, so replenishment can be planned. A patented roller structure allows the next bottle to slide forward after one is taken. The body is formed by ABS injection molding with cold-rolled steel, and an LED light box gives a bright white appearance.
About Gaosong Liu and Sihai Chen
Founded in 2016, the founder is Tang Binsen, who founded Happy Farm and served as the CEO of Zhixingtong, a social game developer. Headquartered in Beijing, the company mainly produces burning tea, sparkling water and milk tea. The company's beverages add erythritol as a sugar substitute sweetener. The company adopts the OEM and direct production mode, and the products are produced by Beijing, Kunshan and Taizhou Tongshi Beverage Co., Ltd. under the unified enterprise.
Award Record
This recognition makes Gaosong Liu and Sihai Chen a winner of 1 A' Design Award.
About the A' Wholesale, Retail Trade, Commerce and E-Commerce Design Award
The A' Trade Design Award is an international competition recognizing good design in trade, wholesale and commerce by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to trade designers, retail layout designers, e-commerce designers and visual merchandising experts from all countries. Typical entries include wholesale trade services, retail appliances, storefronts, showrooms, pop-up shops and e-commerce platforms. The awarded trade designs are published at https://dezigners.org/design-category/trade
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/134788
- A' Design Award Page: https://competition.adesignaward.com/134788
- Media Showcase: https://www.designnewsroom.com/!134788
- Laureate Profile: https://dezigners.org/d/321945
- Further Information from the Laureate: https://www.yuanqisenlin.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chi Forest Smart Freezer
- Function
- Smart Freezer
- Category
- Wholesale, Retail Trade, Commerce and E-Commerce Design
- Discipline
- Design Strategy
- Industry
- Packaging & Retail and Software
- Colors
- Light Gray, White Smoke, Silver, Dark Gray and Gray
- Images
- 5
- Client
- Genki Forest (Beijing) Food Technology Group Co., Ltd.
The Recognition
- Laureate
- Gaosong Liu and Sihai Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134788
Credits
- Team
- Yu Fang, Quanchuan Fang and Sihai Chen
- Image Credits
- Genki Forest (Beijing) Food Technology Group Co., Ltd.
Design Details
- Unique Properties
- This is the world leading intelligent freezer, which integrates advanced technologies such as IoT technology, AI algorithms, image recognition, and big data analysis. It can remotely monitor the information of all products on sale in the freezer and analyze the best replenishment time, display location, consumer preferences and other information, thereby greatly increasing product sales and improving corporate operating efficiency.
- Inspiration
- This freezer develops IoT technology, which can remotely transmit the number of goods on sale in the freezer, the type of goods, the expiration time of the goods and other data to the management background, so as to realize real-time monitoring and management of all the goods on sale in the freezer. This will greatly reduce commodity inventory and improve replenishment efficiency.
- Research
- In the past, brand owners needed to hire a large number of sales personnel to visit and manage product display in stores to obtain these important sales data. In addition to high labor costs and low efficiency, there are also disadvantages such as difficult to unify implementation standards, opaque management processes, and poor data digitization quality. By adopting the smart freezer with AI image recognition technology and IoT technology, Chi Forest can quickly grasp the sales feedback data, so as to guide the entire supply chain management and even new product development in a more timely manner.
- Challenge
- In the retail industry, the display vacancy rate of traditional freezers and retail shelves exceeds 8%. In Vitality Forest, after digital management of the display, vacancy rate, saturation, purity and other indicators in the freezer through AI recognition technology, the vacancy rate of smart freezers and shelves is basically controlled at 2%, which is equivalent to 1% of sales. In the smart freezer of Chi Forest, every time a bottle of product is sold, the sales data will be presented to the background in real time. It can also quickly check whether the product display is qualified and whether there is a vacancy, and remind the business to replenish.
- Realization and Technology
- This freezer adopts self-developed AI algorithms and deep learning technology to count the sales of various commodities in different seasons, different time, and different shelf positions, so as to analyze the best shelf display position and display time, thereby increasing the sales of goods.
- Operation and Interaction
- This freezer adopts a patented Ovlon roller structure. After the user takes the product, the following product can automatically slide to the position where the product has been taken away, thereby realizing automatic replenishment and improving user experience.
- Project Duration and Location
- This Product was produced in Winter season in 2020 in Beijing and right now it's in use for most of the cities in China and abroad.
- Specifications
- Chi forest adopts a minimalist design concept, pure whiteness and simple and round appearance to express the brand attributes of healthy drinks. The body is integrally formed by ABS injection molding, combined with cold-rolled steel plate material , the LED light box presents a simple and bright effect. It's dimension is 700*900*2000mm
- Keywords
- Freezer, drinks, intelligent cabin, self-service machine, AI device
