Press Release
ShenZhen XiShang Boutique Packing Co., Ltd Receives the Silver A' Design Award for Dragon Boat Festival Packaging Gift Box in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes ShenZhen XiShang Boutique Packing Co., Ltd for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Dragon Boat Festival Packaging Gift Box by ShenZhen XiShang Boutique Packing Co., Ltd. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.
About ShenZhen XiShang Boutique Packing Co., Ltd
In 2014, Shenzhen Xishang Boutique Packaging Co., Ltd. was founded in Shenzhen, which is a one-stop packaging solution that integrates design + process + production, solves the customer's worries in the middle of getting the design documents to the production of large goods to seek the factory, and does subtraction for the product landing and multiplication for the quality effect.
Award Record
This recognition makes ShenZhen XiShang Boutique Packing Co., Ltd a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/134172
- A' Design Award Page: https://competition.adesignaward.com/134172
- Media Showcase: https://www.designnewsroom.com/!134172
- Laureate Profile: https://dezigners.org/d/323293
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Dragon Boat Festival Packaging Gift Box
- Function
- Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Dark Cyan, Teal, Black and Light Sea Green
- Images
- 5
The Recognition
- Laureate
- ShenZhen XiShang Boutique Packing Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134172
Credits
- Team
- Peng Chen, and Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
Design Details
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Realization and Technology
- Eco-friendly paper and 3D paper carving techniques
- Operation and Interaction
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Project Duration and Location
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Specifications
- 475mm X 213mm X 130mm
