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Press Release

DesignNewswire · COMO, Italy ·

Butterfly Brooch by Sayoko Kitai Is Granted the A' Design Award in Jewelry Design

Sayoko Kitai acknowledged for jewelry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Butterfly Brooch by Sayoko Kitai has been granted the A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Butterfly Brooch

This hand-crafted wearable art piece can be worn as an accessory or even displayed at home. Using a novel double-sided 3D embroidery technique, the same pattern was simultaneously stitched on both sides of the piece. Its thin, powdery, and shiny wings could be reproduced with single strands and wires, resulting in a lifelike 3D butterfly with form-changeable wings. The wings were attached firmly to pedestals so they will not easily come off. The genuine gold and platinum threads used are so hard that until now, they have never been used in Japan’s embroidery industry.

About Sayoko Kitai

Sayoko Kitai mainly produces wearable art jewelry. These fully-3D embroidery works are created using the Double-Sided Embroidery technique, by which the same pattern can be stitched on both sides of an item simultaneously. Her brand offers a bespoke service and can craft an original item designed not only by Sayoko but also by customers themselves. It also offers altered fashion items, including bags and jackets, made from Japanese traditional kimono and obi.

Award Record

With this recognition, Sayoko Kitai is a winner of 1 A' Design Award.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Butterfly Brooch
Function
Brooch
Category
Jewelry Design
Discipline
Fashion Design
Industry
Luxury and Fashion
Colors
Gainsboro, Silver, Wheat, Dark Gray and Linen
Images
5

The Recognition

Laureate
Sayoko Kitai
Country
Japan
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#133984

Credits

Team
Fukumi Tadaishi, Atsushi Inoue and Fumiko Murakami

Design Details

Unique Properties
This hand-crafted jewelry item is a wearable art that may be worn as an accessory or even displayed at home. Using the double-sided 3D embroidery technique with single strand, Sayoko could reproduce its thin and shiny wings, resulting in a lifelike 3D butterfly with form-changeable wings. The genuine gold and platinum threads used for this piece are produced and used in making traditional Japanese sashes, or Obi. They are so hard that until now, they have never been used in the embroidery industry.
Inspiration
This piece was inspired by Morpho Rhetenor Helena Butterflies dancing in the air. Through her encounter with the threads for making Obi, Sayoko was motivated to create lifelike, fully 3D butterflies, using threads that have never been used in the embroidery industry before.
Research
Fluttering butterfly wings captivate the eye; their shape and pattern are truly art in motion. Replicating the look and movement of their wings was essential to the success of this project. To do this, Sayoko analyzed a large number of butterflies on the Internet to ensure natural appearance of the work, including the forms, movement, and texture of the wings. After selecting suitable materials and experimenting with stitching methods, she created a new approach that resulted in a lifelike 3D appearance.
Challenge
First, controlling force was a key to produce this work. The platinum and gold threads used are so hard that they require more force to stitch than conventional ones. Yet, they are likely to break when too much force is applied. Second, stitching the patterns of wings symmetrically by hand was strenuous and required intensely focused and meticulous work. Lastly, intense efforts were made to invent a unique wiring technology to make them firmly attached to the outfit when going out.
Realization and Technology
Technique used: Double-Sided 3D Embroidery technique, which is the original technique of the artist. Materials: 24K gold thread, 99.9 percent platinum thread, melee diamonds, platinum collets and prongs, lame yarn, wires, and 18K gold brooch pin.
Operation and Interaction
After placing it on your outfit or ring, by slightly pulling it toward its bottom, its body works as a stopper. Then change its form of wings as you like.
Project Duration and Location
This project started in June 2021 and finished in December 2021 in Chiba, Japan.
Specifications
Product Width 80mm x Depth 70mm x Height 40mm, Weight: 7g. The piece comes in a box. Package Width 217mm x Depth 219mm x Height 40mm, Total Weight (product with box): 420g.
Keywords
embroidery, double-sided 3D embroidery, art jewelry, Japanese design, butterfly, brooch

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