Press Release
Baidu for the Elderly Content and Service Mobile App by Baidu Meux Receives the Bronze A' Design Award in Mobile Technologies, Applications and Software Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Baidu Meux for mobile technologies, applications and software design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Baidu for the Elderly Content and Service Mobile App by Baidu Meux, designed for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Baidu for the Elderly Content and Service Mobile App
Baidu for the Elderly is a mobile application that provides content and services for older users. The application uses an age-friendly design system with larger fonts, a unified feed layout, enlarged touch areas and simple wording. All content can be read or listened to. Videos include intelligent subtitles. Voice and image search allow older users to search by speaking or by taking a photo. Voice synthesis can use recorded voices of family members to read texts aloud. The application runs on both Android and iOS systems.
About Baidu Meux
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.
Award Record
Baidu Meux is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/133660
- A' Design Award Page: https://competition.adesignaward.com/133660
- Media Showcase: https://www.designnewsroom.com/!133660
- Laureate Profile: https://dezigners.org/d/296691
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Baidu for the Elderly Content and Service Mobile App
- Function
- Content and Service Mobile App
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Black, Lavender, Light Gray, Saddle Brown and Silver
- Images
- 5
- Client
- baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
The Recognition
- Laureate
- Baidu Meux
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133660
Credits
- Team
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Design Details
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Realization and Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Operation and Interaction
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Project Duration and Location
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Specifications
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Keywords
- UX, the Elderly, Age-friendly, AI, Online Service
