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DesignNewswire · COMO, Italy ·

A' Design Award in Packaging Design Goes to Jade Screen Flute Packaging by Zhen Yang, Kaiyao Zhang and Chunwang Yang

Zhen Yang, Kaiyao Zhang and Chunwang Yang recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Jade Screen Flute Packaging by Zhen Yang, Kaiyao Zhang and Chunwang Yang, designed for Shenzhen Fire Wolf Graphic Design Co., Ltd, has been granted the A' Design Award in the Packaging Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Jade Screen Flute Packaging

Jade Screen Flute is a packaging design for a bamboo flute. The box is made of environmentally friendly paper with a texture similar to bamboo. The paper is folded into the shape of bamboo joints, so the package matches the material of the flute inside. The design also incorporates the concept of the musical staff to reflect the musical character of the product. The box measures 55 by 45 by 490 millimeters. The packaging is recyclable and presents the flute as a natural and ecological product.

Award Record

Zhen Yang, Kaiyao Zhang and Chunwang Yang is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Jade Screen Flute Packaging
Function
Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Rosy Brown, Dark Slate Blue, Light Gray, Slate Gray and Midnight Blue
Images
5
Client
Shenzhen Fire Wolf Graphic Design Co., Ltd

The Recognition

Laureate
Zhen Yang, Kaiyao Zhang and Chunwang Yang
Country
China
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#132897

Credits

Team
Yang Zhen, Yang Xue and Zhang Kaiyao.
Image Credits
The pictures were taken by the company

Design Details

Unique Properties
The material of the flute is bamboo, the original material from nature. The packaging design fits the material of the product itself, adopts the shape of bamboo joints, and incorporates the concept of staff to reflect the musical attributes of the product. The packaging paper is made of paper similar in material and texture to bamboo, folded into a bamboo joint shape, reflecting that the flute is a product from nature, an ecological, environmentally friendly, and recyclable product.
Inspiration
The packaging design fits the material of the product itself, adopts the bamboo modeling, integrates the concept of staff, and reflects the music attribute of the product. The packaging paper adopts the paper with similar material and texture to bamboo, which is folded into the shape of bamboo section, reflecting that the flute is a product from nature, an ecological, environmentally friendly and recyclable product.
Realization and Technology
It is mainly a packing box made of environmental protection paper
Project Duration and Location
The project starts in March 2021 and is completed in June 2021

Good Design Deserves Great Recognition

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