Press Release
Shenzhen Rehoegd Signage Co., Ltd. Is Honored with the A' Design Award for The Island Is a Symbol of the Times Signage and Wayfinding Systems in Meta, Strategic and Service Design
Shenzhen Rehoegd Signage Co., Ltd. honored for meta, strategic and service design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Meta, Strategic and Service Design category for The Island Is a Symbol of the Times Signage and Wayfinding Systems by Shenzhen Rehoegd Signage Co., Ltd., designed for Shimao Group. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About The Island Is a Symbol of the Times Signage and Wayfinding Systems
The Island Is a Symbol of the Times is a signage and wayfinding system for a city showroom at the artificial island port of the Hong Kong-Zhuhai-Macao Bridge. The design is based on curved surfaces that recall the forms of yachts and sea waves. Curves shape the appearance, decoration, and production of both indoor and outdoor signs. Seamless splicing, sectional forming, and hand hammering ensure smooth outlines. Indoor signage combines metal with cast aquamarine resin, so the wave shapes of the metal base remain visible. High-contrast colors make each sign easy to find.
About Shenzhen Rehoegd Signage Co., Ltd.
Shenzhen REHOEGD Signage Co., Ltd. is a signage way-finding system design consultancy focusing on environmental space value enhancement. Ten years have witnessed our dedication to design, research and development and manufacturing of space signage and environmental signage systems for urban complexes, urban spaces, commerce and office, residential spaces, star hotels, tourism properties, etc. Meanwhile, we focus on providing and creating one-stop systematic services for customers.
Award Record
With this recognition, Shenzhen Rehoegd Signage Co., Ltd. is a winner of 1 A' Design Award.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. It is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Typical entries include design strategy, design management, service design, franchising design, strategic design and service blueprints. The awarded service designs are published at https://dezigners.org/design-category/service
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/132057
- A' Design Award Page: https://competition.adesignaward.com/132057
- Media Showcase: https://www.designnewsroom.com/!132057
- Laureate Profile: https://dezigners.org/d/318952
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Island Is a Symbol of the Times Signage and Wayfinding Systems
- Function
- Signage and Wayfinding Systems
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Black, Light Steel Blue, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Shimao Group
The Recognition
- Laureate
- Shenzhen Rehoegd Signage Co., Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #132057
Credits
- Team
- Yuan Liu [Design Director], Wei Zhou [Strategy Director], Yu Wang [Cheif Designer], Xin Gong [Detailed Design] and Zongyao Yu [Structure Design]
Design Details
- Unique Properties
- Located in the artificial island port of Hong Kong-Zhuhai-Macao Bridge, this work is a city showroom work whose overall design is based on the element of curved surface mimicry. After extracting and summarizing the still and changing interaction between yacht and waves, designers incorporated or put the element into the appearance, adornment and process design of indoor and outdoor signage.
- Inspiration
- The element of curved surface, inspired by the figure of yacht and sea waves of the architecture, means unstoppable development vision and the idea of the coexistence between cities and the ocean. Owing to the future planning of the artificial island that we are working on seems futuristic, designers added quite a few futuristic and scientific details and adornment.
- Research
- The artificial island on which this project is located carries the future vision of the three cities of Hong Kong, Zhuhai and Macao in terms of economic, cultural, tourism and marine conservation and development synergy and integration. The design team hopes that in addition to the space guidance, this project can also help visitors sense the development prospect of this island. By way of environment, material, light effects and other facets, this project aims to form diversified visual textures.
- Challenge
- The most difficult part of the project was to select and integrate the common aesthetic elements of the yacht and the ocean, and how to incorporate and convey the spirit of the project site in the design. The design team chose to start with the flowing curved surface to express the character of the project on artificial island at the hub in a mimetic way. Also, the curved surface modeling which stretches a long distance, and the resin casting process are part of the difficulties.
- Realization and Technology
- Together with seamless splicing technology, the curved surface style has adopted sectional and hand-hammered techniques to ensure perfect curves of its appearance. The indoor signage employs a combination of metal and resin. The aquamarine resin representing the ocean is naturally molded by casting, through which the curvy waves of the metal base are visible, showing the visual complexity of marine elements.
- Operation and Interaction
- All signage in this project adopts a modeling language of soft curved surface, which looks harmonious. The combination of metal inlaid with resin in the interior signage design is highly recognizable. In addition, the color scheme in high contrast to the surroundings is memorable in terms of location and shape of signage.
- Project Duration and Location
- This project was started in Zhuhai, China in October, 2019; The showroom signage design plan was finished in July, 2020; The project was officially opened in September, 2020; Currently, the final stage of the project is still in the process of design and construction; The first stage project will be delivered at the end of 2023.
- Keywords
- Ocean, Curved surface, Yacht, Artificial Island, Coexistence between human and ocean
