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Press Release

DesignNewswire · COMO, Italy ·

Meraki MV2 Flex Camera by Nick Kawamoto Is Granted the Golden A' Design Award in Security, Safety and Surveillance Products Design

Nick Kawamoto honored for security, safety and surveillance products design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Meraki MV2 Flex Camera by Nick Kawamoto, designed for Cisco Meraki, has been granted the Golden A' Design Award in the Security, Safety and Surveillance Products Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Meraki MV2 Flex Camera

Meraki MV2 is a security camera designed for indoor and commercial spaces. A hinge mechanism allows the camera to fold into a compact bowl shape or to open into a standing form. The lens can be aimed in many directions, and the camera can be placed on a desk, a wall or a ceiling. Onboard processing and cloud management remove the need for additional servers and software. Machine learning supports object detection, classification and tracking in real time. Wireless connection, USB-C and mobile setup make the installation simple.

About Nick Kawamoto

Meraki means something done with soul, creativity, or love. Based in San Francisco, Cisco Meraki is the industry leader in simple, secure, intelligent networking and IoT platforms. Meraki empowers organizations everywhere – from local libraries to global hotels – to focus on their mission and have technology that simply works. The Meraki industrial design team has the greatest impact by finding user concerns and creating beautiful products that function simply and flawlessly. Meraki product designs are guided by 5 principles- they are simple, professional, communicative, consistent, and brave.

Award Record

This recognition makes Nick Kawamoto a winner of 1 A' Design Award.

About the A' Security, Safety and Surveillance Products Design Award

The A' Security Products Design Award is an international product design competition recognizing good security products by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to security products designers, industrial designers, security equipment manufacturers and surveillance products manufacturers from all countries. Entries typically include CCTV cameras, alarm systems, access controls, biometric scanners, surveillance drones and security locks. Awarded security products designs are published at https://dezigners.org/design-category/security-products

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Meraki MV2 Flex Camera
Function
Flex Camera
Category
Security, Safety and Surveillance Products Design
Discipline
Industrial Design
Industry
Electronics & Appliances and Social Impact
Colors
Light Gray, Silver, Dark Gray, Gainsboro and Light Slate Gray
Images
5
Client
Cisco Meraki

The Recognition

Laureate
Nick Kawamoto
Country
United States of America
Recognition
Golden A' Design Award
Edition
2021 - 2022
Design ID
#132006

Credits

Team
Parmis Taidy, Brad Palladino, Alex Gioe, Ian Snyder, Nick Abalos, Daniel Lee, Phil Brown and Morgan Teachworth
Image Credits
Cisco Systems Inc.

Design Details

Unique Properties
MV2 brings enterprise-grade security and analytics together in a flexible, compact form. A unique hinge, flexible mounting, wireless capability, USB-C, and mobile onboarding enables a seamless install. Onboard CPU and cloud management eliminates infrastructure and software requirements. MV2 uses machine-learning for real-time object detection, classification, and tracking with no servers or hardware required. The API data provides journey mapping insights for safer, more efficient processes.
Inspiration
The security camera space is saturated with mundane boxes, domes, and cylinders that lack individuality and character. The MV2 is a bellwether for human centered design and user experience. It’s rare to find an object so perfectly balanced between functionality and personality. MV2 had to feel at home in a server closet or in a boutique coffee shop so it’s friendly, not intimidating. Transforming compact to standing mode gives MV2 a playful personality that transcends typical camera aesthetics.
Research
We began with the previous bowl shaped MV camera as a baseline and began sketching and prototyping ways to make the shape more versatile. Whether it was with 3D printed parts or pieces of fruit from our lunch, we learned continually over the first few years what was important for MV2's usability. Many adjustable products were studied via tear downs. No corner of our work space was exempt from testing an install scenario; the camera had to be able to be mounted anywhere and aimed at anything.
Challenge
The design challenge had two main objectives: Match the bowl shaped aesthetic of the MV line, and be able to aim the lens in any direction from a variety of desk, wall, and ceiling installations. The original MV design was intended for dome cameras only so it did not lend itself to a flex camera. The concept to transform from the compact bowl shape to a freestanding form using a hinge solved both objectives while giving the MV2 a unique and playful character that’s perfect for the SMB customer.
Realization and Technology
MV2 has 50 unique parts dialed in for the right fit and feel. Two complex hinge mechanisms allow for thousands of adjustments without losing holding power, all while passing live data wires. The components in the hinge are assembled with less than a 0.02mm tolerance, thinner than a human hair. Plastic and metal injection molding, machining, die casting, welding, and stamping are only a few of the processes used to make the parts inside an MV2. AI inspection on the assembly line ensures quality.
Operation and Interaction
The MV2 is packaged in its opened, standing form, so that the user immediately begins to play with the hinge mechanism upon unboxing. This playful initial experience informs the user how they will eventually aim the view. Swiveling the base, lifting the hinge, and rotating the lens is a seamlessly intuitive process that brings joy to the user, creating a personal connection to the product. MV2 can be deployed in a simple standing scenario, on the wall, or on the ceiling with the mounting plate.
Project Duration and Location
The project concept started in June of 2016 and began shipping in June of 2021.
Specifications
-76mm x 68-129mm -Expansive coverage with a wide 103° horizontal field of view -High-definition video with 4MP sensor and 1080P video resolution -Built-in motion analytics for intelligent insights -In-camera machine-learning capability for intelligent object detection -Simplified management with Meraki cloud architecture -Secure boot and firmware backed by hardware security chip -Secure video access and privacy with user accounts -Integrated wireless -Night vision with IR illumination up to 8m
Keywords
Meraki, MV2, Smart Camera, Security Camera, Cisco Systems, Flex Camera

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