Press Release
BeeHacchee Tarts Packaging by Shingo Furusho Is Granted the A' Design Award in Packaging Design
Shingo Furusho acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ BeeHacchee Tarts Packaging by Shingo Furusho, designed for Kiyomasa Seika Co., has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About BeeHacchee Tarts Packaging
BeeHacchee is a packaging design for a honey cheese tart. The box is hexagonal and recalls a beehive, giving visual form to the honey concept. The package is formed from a single piece of cardboard and measures 224 mm in width, 195 mm in depth and 44 mm in height. Kraft paper gives a casual and approachable impression, while a yellow border printed across the surface adds contrast. Yellow printing on kraft paper is difficult, because the color sinks into the paper, so a highly skilled printing partner was engaged to achieve the intended result.
About Shingo Furusho
Shingo Furusho Runs a design and branding company specializing in food in Kyushu Born in 1977 in Kumamoto Prefecture, Furusho opened a cafe in his 20s and has been involved in the restaurant business and agriculture for over 10 years. After a physical breakdown, he decided to devote himself to design work, which he had been doing concurrently, and became independent in 2008 and established PREO Corporation in 2013. 2020 COVID-19 spread and the food industry became exhausted, he turned to a food design firm to support the food industry. The company's main business is to provide a wide range of products and services to the public.
Award Record
This recognition makes Shingo Furusho a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/131615
- A' Design Award Page: https://competition.adesignaward.com/131615
- Media Showcase: https://www.designnewsroom.com/!131615
- Laureate Profile: https://dezigners.org/d/318040
- Further Information from the Laureate: https://preodesign.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BeeHacchee Tarts Packaging
- Function
- Tarts Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Goldenrod, Wheat, Sandy Brown and Sienna
- Images
- 5
- Client
- Kiyomasa Seika Co.
The Recognition
- Laureate
- Shingo Furusho
- Country
- Japan
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131615
Credits
- Team
- KURAOKA PACKAGING SERVICE
- Image Credits
- Photographer Katsuhiro Hirata, Variations, 2021.; Photographer Hidenori Kino, Variations, 2021.
Design Details
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Realization and Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Operation and Interaction
- This package is made of a single piece of cardboard.
- Project Duration and Location
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Specifications
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Keywords
- Package, cardboard, kraft paper, hexagon, sweets, cake
