Press Release
Ana Fatia and Sofia Silva Is Honored with the Bronze A' Design Award for Open Air Corporate Identity in Graphics, Illustration and Visual Communication Design
Ana Fatia and Sofia Silva acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Open Air Corporate Identity by Ana Fatia and Sofia Silva, designed for Oskar&gaspar, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Open Air Corporate Identity
Open Air is the graphical identity and visual expression of the video mapping combined with a vertical acrobatic dance show. The concept explores the unifying plasticity of the togetherness and freedom between the organic movements of several individuals in regards to an abstract and surreal surface, almost invisible to the eyes like to serve atoms or micro-particles, observed under the light of a microscope. It is a dialogue between an abstract and a physical state.
About Ana Fatia and Sofia Silva
Designer, Creative & Art Director, based between Lisbon and Shanghai. Considered one of the 150 most talented designers of the world by Milano and Paris Design week. When Milano organised an exhibition celebrating twenty years of creativity, Ana was one of the few to be selected to participate. Each art piece is inspired by human anatomy and represents the reflection of her own identity. The artist lives and breathes raw materials, transforming them in organic shapes under the challenge of exploring the limits of its flexibility through high technology, craftsmanship and sustainable production.
Award Record
Ana Fatia and Sofia Silva is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/131473
- A' Design Award Page: https://competition.adesignaward.com/131473
- Media Showcase: https://www.designnewsroom.com/!131473
- Laureate Profile: https://dezigners.org/d/133822
- Further Information from the Laureate: http://www.openair-show.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Open Air Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gray, Dark Olive Green, Tan, Black and Rosy Brown
- Images
- 5
- Client
- Oskar&gaspar
The Recognition
- Laureate
- Ana Fatia and Sofia Silva
- Country
- Portugal
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131473
Credits
- Team
- Ana Fatia and Sofia Silva
- Image Credits
- Main; Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4 Video Credits: Art Direction AnaFatia, Graphic & Motion Design Sofia Silva Sound Credit: Oscar Benito
Design Details
- Unique Properties
- Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
- Inspiration
- With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
- Research
- We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
- Challenge
- The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
- Realization and Technology
- The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
- Operation and Interaction
- The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment. Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
- Project Duration and Location
- The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
- Specifications
- Mupi 1185 mm x 1750 mm Poster A2 420mm x 594 mm Poster A3 297 mm x 420 mm Poster A4 210 mm x 297 mm Invitation DL 201mm x 99 mm Event Badge 100 mm x 140 mm T-Shirts XS, S, M, L
- Keywords
- Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
