Press Release
Updesign Is Honored with the Silver A' Design Award for OCT Happy Hour Wayfinding Signs in Graphics, Illustration and Visual Communication Design
Updesign honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that OCT Happy Hour Wayfinding Signs by Updesign, designed for OCT Group, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About OCT Happy Hour Wayfinding Signs
Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
About Updesign
As the founder and leader of Updesign, Zhang Yi has seen the rapid development of environmental vision and signage designthroughout China and the world. Mr. Zhang and his team at Updesign have achieved an aesthetic presentation of spatial experience from multiple perspectives, such as planar expression, brand dissemination, environmental experience and user demand, which takes Updesign quickly to the top in this field. Updesign has also attracted many outstanding Chinese clients with user-experience thinking and international vision, such as Vanke, OCT, China Merchants Property and Poly Group, with which Updesign has established sound partnership.
Award Record
This recognition makes Updesign a winner of 3 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130825
- A' Design Award Page: https://competition.adesignaward.com/130825
- Media Showcase: https://www.designnewsroom.com/!130825
- Laureate Profile: https://dezigners.org/d/314688
- Further Information from the Laureate: http://updesignsz.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- OCT Happy Hour Wayfinding Signs
- Function
- Wayfinding Signs
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Steel Blue, Light Slate Gray, Dark Gray, Dark Slate Gray and Silver
- Images
- 5
- Client
- OCT Group
The Recognition
- Laureate
- Updesign
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130825
Credits
- Team
- Zhang Yi（creative director） and Zhang Shuo（project manager）
- Image Credits
- Updesign
Design Details
- Unique Properties
- Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
- Inspiration
- The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
- Research
- It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
- Challenge
- The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
- Realization and Technology
- Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
- Operation and Interaction
- Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
- Project Duration and Location
- September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
- Specifications
- Overall texture: concrete coating. 1700mmX200mmX680mm
- Keywords
- park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
