Press Release
Kerloso Wine Packaging by Langcer Lee Wins the Golden A' Design Award in Packaging Design
Langcer Lee of Litete Brand Design acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Kerloso Wine Packaging by Langcer Lee of Litete Brand Design has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Kerloso Wine Packaging
Kerloso Wine is a packaging design for a red wine from Chile. The label shows the scene sailors saw when they first landed on Easter Island, including stone statues, a volcano, flowers, a deer and birds. The bottle is wrapped in natural imitation rice paper, bound with straw rope and decorated with a piece of natural bluestone, the same material as the Moai statues. The top of the paper is burned by real flame, so each mark is unique. Different colors mark different grape types. The wrapped bottle stands about 35 centimeters high.
About Langcer Lee
LITETE brand design founder, Tianjin University of Science and Technology teacher; CDS Chinese designer salon member; armed brand design for many years, many trips to Asia, Europe, Australia and other regions for research and training; Pentawards, iF Design Award, Golden Point Award, TOPAWARDS ASIA, CGDA, GBDO DESIGN AWARD, ZCOOL AWARDS and other winners; works included "Asia-Pacific Design Yearbook" "Gutian Road · Creative Presentation" "Packaging Design Yearbook" "ZCOOL Award Yearbook" "Asian Elements"
About Litete Brand Design
LITETE BRAND DESIGN has cooperated with many well-known enterprises such as Three Squirrels, Holiland, Snow Beer, Wentaiyun and so on, and its representative works include Jingyang Brick Tea, PLAY NOW and so on.
Award Record
With this recognition, Langcer Lee of Litete Brand Design is a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130637
- A' Design Award Page: https://competition.adesignaward.com/130637
- Media Showcase: https://www.designnewsroom.com/!130637
- Laureate Profile: https://dezigners.org/d/254320
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kerloso Wine Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Black, Gray, Silver and Light Gray
- Images
- 5
The Recognition
- Laureate
- Langcer Lee
- Country
- China
- Brand
- Litete Brand Design
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130637
Credits
- Team
- Warriors Wine, Yang Jie, Riso Guo, Limo Pan, Zhang Fan, Zhang JiaNi and Jiang Tao
- Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021. Image #No2 : Photographer Jiang Tao,Kerloso,2021. Image #No3 : Photographer Jiang Tao,Kerloso,2021. Image #No4 : Photographer Jiang Tao,Kerloso,2021. Image #No5 : Photographer Jiang Tao,Kerloso,2021.
Design Details
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Realization and Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Operation and Interaction
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Project Duration and Location
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Specifications
- The height of the bottle after wrapping paper is about 35cm
- Keywords
- Wine,packaging,Moai,Origina,paper
