Press Release
Firstar 37N Haiyun Sales Center by Song Hongyang and Li Xin Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Song Hongyang and Li Xin honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Firstar 37N Haiyun Sales Center by Song Hongyang and Li Xin, designed for SHENZHEN SD DESIGN Co., LTD, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Firstar 37N Haiyun Sales Center
Firstar 37N Haiyun is a sales center for a vacation property project in Weihai, Shandong. The interior covers 2500 square meters. The design draws on local legends and classical fairyland stories. In the lobby, multichannel fusion technology and acrylic models recreate the figure of Kunpeng. A mirage showing area lets visitors study the product in comfort. The main sand table area uses light blue tones and dim lighting to suggest a vast universe, with a sundial at the center. In the negotiation area, a curved water bar softens the rectangular space.
About Song Hongyang and Li Xin
Yuan Zhang, graduated from the Department of environmental art, School of art and design, Shenzhen University in 2015, has been engaged in landscape planning and design, urban comprehensive management planning and design, architecture, commercial street renovation design. Now he hold the post of the main designer in the company.
Award Record
With this recognition, Song Hongyang and Li Xin is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/129663
- A' Design Award Page: https://competition.adesignaward.com/129663
- Media Showcase: https://www.designnewsroom.com/!129663
- Laureate Profile: https://dezigners.org/d/315166
- Further Information from the Laureate: http://www.szu-sd.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Firstar 37N Haiyun Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Silver, Gray, Light Slate Gray and Light Gray
- Images
- 5
- Client
- SHENZHEN SD DESIGN Co., LTD
The Recognition
- Laureate
- Song Hongyang and Li Xin
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #129663
Credits
- Team
- Song Hongyang and Li Xin
- Image Credits
- Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Design Details
- Unique Properties
- This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
- Inspiration
- The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
- Research
- In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
- Challenge
- Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
- Realization and Technology
- In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
- Operation and Interaction
- In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
- Project Duration and Location
- The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
- Specifications
- The area of this project is 2500 sqm.
- Keywords
- Minimalist, Modern, Various materials, Light blue, Fairyland
