Press Release
Fragrance Gallery Retail Store by Yuan Jiang and Chen Song Wins the Silver A' Design Award in Interior Space and Exhibition Design
Yuan Jiang and Chen Song honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 30, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Fragrance Gallery Retail Store by Yuan Jiang and Chen Song, designed for SODA Architects. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Fragrance Gallery Retail Store
Fragrance Gallery is a retail interior for a perfume brand in Beijing, covering 314 square meters. The space is arranged as an art gallery rather than as a conventional shop. The entrance is built from about 5,000 recycled perfume bottles, forming a media structure that changes color day and night. In the main hall, a curved surface 20 meters long carries digital projections of perfume textures and information on history and raw materials. The design combines visual, sound, scent and interactive elements, and guides visitors along a self-guided tour.
About Yuan Jiang and Chen Song
SODA’s way of working generates media space design that brings together virtual and real world. SODA Architects was founded in 2016. In response to contemporary context, SODA embraces modern art and technology in space and hopes to create quality place that people would like to experience in current era, and encourages people get together and celebrate life with their family and friends. In order to achieve this goal, we have been exploring the pattern and application of media space for years. We hope to explore new dimensions of space design, so that to explore new possibilities in connecting people and people, and people and place.
Award Record
This recognition makes Yuan Jiang and Chen Song a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/128567
- A' Design Award Page: https://competition.adesignaward.com/128567
- Media Showcase: https://www.designnewsroom.com/!128567
- Laureate Profile: https://dezigners.org/d/256112
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fragrance Gallery Retail Store
- Function
- Retail Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Sienna, Peru, Dark Slate Gray, Dark Olive Green and Lavender
- Images
- 5
- Client
- SODA Architects
The Recognition
- Laureate
- Yuan Jiang and Chen Song
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #128567
Credits
- Team
- Jiang Yuan and Song Chen and Chen Fei
- Image Credits
- Video Artist: Wang Ying Photo Credits: Chen Xiyu Video：He Hui
Design Details
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions, How to provide an olfactory experience, How to combine smell and vision and, How to provide sensory experiences other than smell and vision.
- Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process. The challenges we tackled are How to invite customers to settle down and get to know the products, How to guide people to participate in the interaction, How can surprises discovery continue, How to promote guests to take pictures and share The final showroom meets the above requirements and at the same time achieves a promising communication result.
- Realization and Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Operation and Interaction
- The entrance, SODA language,a physical pixel installation. The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night. The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
- Project Duration and Location
- The project started in August 2019 and finished in October 2020 in Beijing.
- Keywords
- Media space, Media integrated store, Digital installation, Fragrance gallery
