Press Release
Scratch Cave Cat Scratcher by Gloguu Wins the Golden A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design
Gloguu acknowledged for pet care, toys, supplies and products for animals design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for Scratch Cave Cat Scratcher by Gloguu. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Scratch Cave Cat Scratcher
Scratch Cave is a small cat furniture. People and cat can create their own way of playing. Its inspiration comes from the imagination of nature in childhood that people can place it like a toy corner and participate in the process of playing. Using natural materials and arc bridge shapes to awaken the natural instinct of cats about mountains, caves, and a sense of security. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage. The packaging box is designed to be reused, which extends the cat sofa function as an accessory.
About Gloguu
Gloguu persist in carefully considering pet daily necessities like designing furniture. They take the unity of function and art as their design motivation. They return to using materials that evoke the physical feelings of animals, turn complexity into simplicity, and use art to wave out the beauty of the materials themselves, and integrate the poetic light into the rational structure. They believe that pet products are not only selected by pets according to their feelings, but also daily necessities serving people in the home environment. They should serve real life for a long time like furniture.
Award Record
With this recognition, Gloguu is a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/128222
- A' Design Award Page: https://competition.adesignaward.com/128222
- Media Showcase: https://www.designnewsroom.com/!128222
- Laureate Profile: https://dezigners.org/d/312645
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Scratch Cave Cat Scratcher
- Function
- Cat Scratcher
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Silver, Dark Slate Gray, Black, Dark Gray and Light Gray
- Images
- 5
The Recognition
- Laureate
- Gloguu
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #128222
Credits
- Team
- Xinran Du, Yuanyuan Lv, Yue Zhao and Bo Wang
- Image Credits
- Photographer Yu Zhang, Scratch Cave, 2021; Creator Xinran Du, Scratch Cave, 2021; Photographer Yue Zhao, Cat-sofa, 2021; Creator Xinran Du, Modular design, 2021
Design Details
- Unique Properties
- Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing. Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage.
- Inspiration
- The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together. The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats.
- Research
- In China's fast-growing pet consumer market, there is a gap in consumer demand. The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet.
- Challenge
- In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
- Realization and Technology
- The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
- Operation and Interaction
- Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill. Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden. The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa.
- Project Duration and Location
- The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
- Specifications
- Width 680mm x depth 310mm x height 350mm; The packing box is 700mm x depth 330mm x height 355mm. The box body is designed to be reused, which extends the cat sofa function as an accessory. The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination.
- Keywords
- Pet, Home, modularization, environmental protection, childishness
