Press Release
Tralock Lock Packaging by Bakhtiyar Baimurzayev Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Bakhtiyar Baimurzayev for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Tralock Lock Packaging by Bakhtiyar Baimurzayev has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Tralock Lock Packaging
Tralock is packaging designed for a travel suitcase lock. The box is shaped like a small suitcase, which links the package directly to the purpose of the product. The name combines the words travelling and lock, and the letter o in the logo is shaped as a keyhole. The structure has two layers. A blister core holds the lock and the keys in place, and a cardboard layer carries the printed design. A diecut allows the buyer to see the product inside. The bright colours reflect the theme of travel and help the packaging stand out.
About Bakhtiyar Baimurzayev
Bakhtiyar Baimurzayev is an individual designer from Kazakhstan. He has been working as a graphic designer for more than 15 years and has created more than 100 packaging, label and product designs which are being produced in 14 countries. He is a creative professional with the passion for design and the skills to deliver a wide range of creative solutions for the people.
Award Record
This recognition makes Bakhtiyar Baimurzayev a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/127960
- A' Design Award Page: https://competition.adesignaward.com/127960
- Media Showcase: https://www.designnewsroom.com/!127960
- Laureate Profile: https://dezigners.org/d/310968
- Further Information from the Laureate: https://www.behance.net/gallery/122753809/TRALOCK-Packaging-
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tralock Lock Packaging
- Function
- Lock Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Green Yellow, Yellow Green, Sandy Brown and Orange
- Images
- 5
The Recognition
- Laureate
- Bakhtiyar Baimurzayev
- Country
- Kazakhstan
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127960
Credits
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
Design Details
- Unique Properties
- Tralock is a travel suitcase lock. The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
- Inspiration
- The task was to do something extraordinary with a packaging that manufacturers do not usually design. The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
- Research
- The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
- Challenge
- The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
- Realization and Technology
- The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
- Operation and Interaction
- The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
- Project Duration and Location
- Duration: September-December, 2020 Location: Kazakhstan
- Specifications
- Width 100 mm x Depth 25 mm x Height 143 mm
- Keywords
- packaging design, box, professional, travelling, lock
