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Press Release

DesignNewswire · COMO, Italy ·

SIG Design Receives the Golden A' Design Award for Fantasy Factory Retail Store in Interior Space and Exhibition Design

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes SIG Design for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Fantasy Factory Retail Store by SIG Design, designed for Nayuki, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Fantasy Factory Retail Store

The fantasy factory with on-site baking as the core selling point, integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store. The design concept FTY was extracted from Factory. F stands for Fair. For large flow of people and rich product categories, the space was planed in the way of a market. T stands for Time. The color of the shop is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). The different You in the mirror is extended to the multi-dimensional interactive device.

About SIG Design

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals.

Award Record

SIG Design is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Fantasy Factory Retail Store
Function
Retail Store
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Saddle Brown, Sienna, Dark Slate Gray, Rosy Brown and Peru
Images
5
Client
Nayuki

The Recognition

Laureate
SIG Design
Country
China
Recognition
Golden A' Design Award
Edition
2021 - 2022
Design ID
#127744

Credits

Team
Creative director:Ray Lee, Interior design:Jiajia Wu, Rendering:yinhui Gu, Hongrong Zhang and Project management:Jing Lee
Image Credits
Image#5 photographer: Nayuki, 2019

Design Details

Unique Properties
The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Inspiration
The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Research
Type of Research: Market research Research Objectives: different types of factory store, retail store Methodology: desktop survey , site visit Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Challenge
a.The manufacture and installation of the Bar ceiling. b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Realization and Technology
Many market research was carried out about target market and similar retail stores.
Project Duration and Location
The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Specifications
Project area is 1100m²
Keywords
multifunctional space, factory store, retail, fair, baking

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