Press Release
Live and Let Live Exhibition by Inception Cultural and Creative Co., Ltd Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design
Inception Cultural and Creative Co., Ltd acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Live and Let Live Exhibition by Inception Cultural and Creative Co., Ltd, designed for Inception Cultural & Creative Co., Ltd, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Live and Let Live Exhibition
Live and Let Live is an exhibition about endangered animals, presented in a 127 square metre space in Guangzhou. The exhibition shows lively scenes of polar bears, snub-nosed monkeys, red pandas, koalas and shoebills. The animal sculptures are made from recycled cardboard. Interactive installations extend the environmental theme. A large seesaw places people on one side and animals on the other, and the seesaw tilts when a visitor stands on a scale in the middle. The aim is to raise awareness of species loss.
About Inception Cultural and Creative Co., Ltd
Great Experience, Great World. INCEPTION was founded in 2012. Since then, hundreds of exhibitions were created, attracting a total of 10 million visitors. Dedicated to original content, IP curation authorization, exhibition space and shopping mall exhibition planning, our businesses include artist agency, offline stores and e-commerce, integrated marketing, culture & creative product development, etc. INCEPTION holds business activities in numerous countries in Asia, including Taiwan, China, Hong Kong, Singapore, Japan, South Korea, Malaysia, and other Southeast Asian countries.
Award Record
Inception Cultural and Creative Co., Ltd is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/127544
- A' Design Award Page: https://competition.adesignaward.com/127544
- Media Showcase: https://www.designnewsroom.com/!127544
- Laureate Profile: https://dezigners.org/d/309279
- Further Information from the Laureate: https://www.inception-ltd.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Live and Let Live Exhibition
- Function
- Exhibition
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Saddle Brown, Tan, Sienna, Silver and Rosy Brown
- Images
- 5
- Client
- Inception Cultural & Creative Co., Ltd
The Recognition
- Laureate
- Inception Cultural and Creative Co., Ltd
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127544
Credits
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
Design Details
- Unique Properties
- The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
- Inspiration
- At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
- Research
- LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
- Challenge
- The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
- Realization and Technology
- Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
- Operation and Interaction
- There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle. There are also interactive technologies that allows the audience to understand each endangered animals better.
- Project Duration and Location
- The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
- Specifications
- Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
- Keywords
- LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
