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Press Release

DesignNewswire · COMO, Italy ·

Keyt Educational Toy by Esmail Ghadrdani Receives the A' Design Award in Toys, Games and Hobby Products Design

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Esmail Ghadrdani for toys, games and hobby products design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Keyt Educational Toy by Esmail Ghadrdani has been granted the A' Design Award in the Toys, Games and Hobby Products Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Keyt Educational Toy

Keyt is a simple toy, fun and exciting activity that inspired by lock and key. By turning the key and the rings inside the lock and the coordination created between them, the key passes through all the rings inside the lock and is placed inside the lock and procedure is also performed when removing the key from the lock. This placement of the key in the lock increases concentration in children and helps eye-hand coordination.

About Esmail Ghadrdani

Esmail Ghadrdani was born in Esfarayen,Iran. He was very interested in painting. His first exhibition of paintings was held when he was only 10 years old. he has won many awards in this. He holds a bachelor of industrial design degree from the semnan of art University. He also has extensive knowledge in the field of 3D softwares and He is proficient in all aspects of design and modeling. He is also interested in toy design and research about children,and has written an article on the subject. he won many prestigious international design awards such as, International Design Award (IDA), A’ Design Award, European Product Design Award (EPDA) and etc.

Award Record

With this recognition, Esmail Ghadrdani is a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Toys, Games and Hobby Products Design Award

The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. It is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Typical entries include dolls, action figures, board games, puzzles, plush toys and educational toys. The awarded toy designs are published at https://dezigners.org/design-category/toy

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Keyt Educational Toy
Function
Educational Toy
Category
Toys, Games and Hobby Products Design
Discipline
Industrial Design
Industry
Kids
Colors
Khaki, Green Yellow, Yellow Green, Beige and Gold
Images
4

The Recognition

Laureate
Esmail Ghadrdani
Country
Iran
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#127206

Credits

Image Credits
Esmail Ghadrdani

Design Details

Unique Properties
Keyt is a simple toy that acts like a lock and key. But here the key Do not fit inside the lock by pulling or pushing, Rather all the teeth must pass through all the rings to fit into the lock. This can be done by rotating the Key and the rings inside the lock and coordinating between them.(The rings inside the lock are free and rotate easily.) This procedure is also performed when removing the key from the lock, and the same procedure must be followed when removing the key.
Inspiration
"Keyt" is inspired by a lock and key. In fact, the lock does not open or close, but the key is placed inside the lock by performing steps. This can increase focus in children and help with eye-hand coordination.
Research
The goals of this product are to entertain children together and to create a competitive and collective environment. That is, putting the key inside the lock can be timed and competitive and enhances the excitement of the game. A lot of tests and implementations were made to get the best results. An initial replica of the product was made and potential flaws were identified. At first the rings inside the lock were get out, but the rings were restrained by changing the shape of the 4 bars around the lock. The key`s teeth are all the same, but by rotating them on the key body they have been challenged to cross the rings.
Challenge
How to get the key into the lock and challenge these steps was an important part of designing this product. Keeping the rings inside the body was an important design challenge because At first the rings inside the lock were get out, But in the end, by creating curvature in the bars and placing 4 bars around, the rings were prevented from coming out.
Realization and Technology
Injection Molding – HDPE.
Operation and Interaction
keyt is a fun and exciting activity. Children try to pass the key through the rings by turning the rings and the key, and this is done from passing the first ring to the last ring. These steps are also taken to remove the key. This operation can be done on both sides of the body. This process can be done competitively and within the specified time. Children try to turning the rings and keys and position them so that the key can pass through the rings, and this process can increase the focus in children and help eye-hand coordination. It can also helps improve fine motor skills.
Project Duration and Location
The project started in April 2020 and end in May 2020 in Esfarayen City .
Specifications
Dimensions of the whole collection: 5cm* 5cm* 11cm
Keywords
Kids, play, color, Creative, Fun, Toy.

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