Rebirth Womenswear Collection by Jessica Zhengjia Hu Wins the A' Design Award in Fashion, Apparel and Garment Design

Jessica Zhengjia Hu honored for fashion, apparel and garment design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Rebirth Womenswear Collection by Jessica Zhengjia Hu, designed for Jessture, LLC, has been granted the A' Design Award in the Fashion, Apparel and Garment Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Rebirth Womenswear Collection

The idea of this collection is to reveal those beauties hidden in the winter spirit. Following the minimalist design principle, the garments keep fresh and neat appearance with simple silhouettes and clear outlines. Details such as oversized collars, Velcro loop closures and asymmetric structures provide visual highlights to the looks. Low saturated Morandi color selection helps neutralize color temperatures to create more gentle elegant textures for the garments. There is no need to follow the others. Beauties are hidden in the true selves, pure, simple, unique and special.

About Jessica Zhengjia Hu

Designer Jessica Hu believes that one should not just work for a living, but work for passion and love. For Jessica, design is a bridge connecting art, mind and our daily life. Design improves our living utility and happiness by transforming amazing thoughts and ideas into reality. By taking the advantage of experience and knowledge from the past, capability and potential from the present, we will be able to create brighter future with the power of design. With the passion for art and life, Jessica keeps forging ahead on the way to discover more of the beauty and infinite possibilities of this world.

Award Record

This recognition makes Jessica Zhengjia Hu a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Fashion, Apparel and Garment Design Award

The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://dezigners.org/design-category/fashion

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/127121
A' Design Award Page: https://competition.adesignaward.com/127121
Media Showcase: https://www.designnewsroom.com/!127121
Laureate Profile: https://dezigners.org/d/174445
Further Information from the Laureate: http://www.jesstureny.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Rebirth Womenswear Collection
Function: Womenswear Collection
Category: Fashion, Apparel and Garment Design
Discipline: Fashion Design
Industry: Fashion
Colors: Light Slate Gray, Dim Gray, Silver, Lavender and Dark Gray
Images: 5
Client: Jessture, LLC

The Recognition

Laureate: Jessica Zhengjia Hu
Country: China
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #127121

Credits

Image Credits: Photographer Thirteen Studio, Model Nelli, 2019

Design Details

Unique Properties: Less is more, the key idea of Minimalist design, is the core concept of this collection. The main idea is to keep everything simple by taking advantage of simple silhouettes and clean garment outlines. Simple silhouettes generate fresh and cool visual appearance. Slightly exaggerated and asymmetric structures add highlights to the looks. Oversized details, such as big sized buttons, enlarged Velcro loop closures, and hems with extra length, help create visual tension to the pieces. Colors are selected from low saturated greyish tomes which can neutralize color temperatures to provide more gentle, easy and graceful feeling for the looks.
Inspiration: If winter comes, can spring be far behind? It is my favorite line from Shelley’s famous poet Ode to the West Wind. Winter is usually considered as a dull and faded period. Plants wither and decompose. Unlike flourish spring, winter might be a boring season with less vigor and vitality. However, I believe there is power of life and energy hidden behind the winter season, inside the branches, or beneath the ice and snow. This time, I wanted to reveal and share the lively spirit of this low-key season with stylish tones. Winter should not be associated with decline. It is the hope of dawn and rebirth of a year.
Research: Color theory and color psychology are always important components of design technique. For this collection, color systems are carefully studied and selected based on the Morandi color Palette. Low saturated colors could fit in the winter atmosphere well. And the quality of high compatibility makes the Morandi colors easier to blend in with each other. Since the collection follows the key idea of minimalist, instead of structurally layering up the pieces, I decided to use same tonal colors with different shades in the same pieces as well as in a complete look. Those tonal shades can improve layer depth and stereovision of the garments spontaneously.
Challenge: In order to follow the principle of minimalist, I tried to keep everything as simple as possible without diminishing the aesthetic property and quality of the garments. The challenge was how to make simple silhouettes attractive. If not by applying complex layers or structures, color selection would be a proper solution in this case. If the Morandi color palette pictured a beautiful clear ice field, then it was the monotone color matching system that built up layers of snow and icebergs for the picture of winter wonderland.
Realization and Technology: Basic materials of this collection included regular knit jersey, Lycra, cashmere and woolen fabrics. Oversized structures and distinct details such as exaggerated collars, asymmetric pleats and special Velcro loop closures generated visual impact for the looks. The Morandi color palette created a neutral gentle temperature for the environment. These are a group of low saturated colors with greyish tones. Unlike bright and high saturated colors, they can easily mix and match with each other.
Operation and Interaction: The purpose of this collection is to appreciate the beautiful spirit of the winter season. Winter is a low key season which may not be as flourish as spring, as passionate as summer, or as colorful as fall. If comparing a year to one of our common regular day, winter may be the cleaning and showering time before bed. We clean off dust and dirt, remove makeups, change to pajamas and lay in bed. For sure it is the end of a day, but this may also be the most pleasant and restful moment of the day. No need to dress up carefully and work hard to please the others. At this moment, we can appreciate our true selves without worries.
Project Duration and Location: The project started in July 2018 and completed in December 2018 in Shenzhen China, and was launched and presented during the Vancouver Fashion Week in March 2019, in Vancouver, Canada.
Specifications: All garments are made in size M, but slightly oversized.
Keywords: Jessture, womenswear, outerwear, fashion, fashion design, apparel, garment, coat, winter coats