A' Design Award in Cultural Heritage and Culture Industry Design Goes to Experience Design of Chime Interactive Projection by Linfeng Zhang

Linfeng Zhang recognized for cultural heritage and culture industry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Experience Design of Chime Interactive Projection by Linfeng Zhang has been granted the A' Design Award in the Cultural Heritage and Culture Industry Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Experience Design of Chime Interactive Projection

Experience Design of Chime is an interactive projection installation for museum exhibitions. The installation combines projection technology with the chime, a traditional Chinese musical instrument, so visitors can strike the chime and explore cultural knowledge at the same time. Flashing images can be selected, and a halo on the chime guides visitors through a melody. Menu icons lead to further interfaces, such as a history section where flags and characters reveal text. The hardware includes projectors, radars, computers and speakers. The projection measures 90 by 258 centimeters.

About Linfeng Zhang

Linfeng Zhang is a talented young designer from China. He is currently studying service design at the Royal College of Art. Like many, he has a rich and diverse background: rural life, rock bands, love of photography and documentation, product design, interaction design, exhibition design, and more. He regards design as an ordinary and important part of life, and uses other parts of life to protect and nourish it, such as cooking, traveling, and studying psychology.

Award Record

With this recognition, Linfeng Zhang is a winner of 1 A' Design Award.

About the A' Cultural Heritage and Culture Industry Design Award

The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://dezigners.org/design-category/cultural-heritage

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/126701
A' Design Award Page: https://competition.adesignaward.com/126701
Media Showcase: https://www.designnewsroom.com/!126701
Laureate Profile: https://dezigners.org/d/266372
Further Information from the Laureate: https://studio.youtube.com/video/1j7OEoP68sY/edit

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Experience Design of Chime Interactive Projection
Function: Interactive Projection
Category: Cultural Heritage and Culture Industry Design
Discipline: Communication Design
Industry: Arts and Social Impact
Colors: Tan, Light Gray, Gainsboro, Silver and Rosy Brown
Images: 5

The Recognition

Laureate: Linfeng Zhang
Country: Great Britain
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #126701

Design Details

Unique Properties: This design is called the intelligent interactive experience design of Chime. The designer combines interactive projection technology with traditional Chinese musical instruments, chimes, so that the audience can strike the chimes and at the same time explore some cultural knowledge independently. Different from the conventional exhibition of cultural relics, this non-mandatory and entertaining way of exhibition can renew the vitality of classical culture.
Inspiration: First of all, I have been paying attention to interactive projection and music interactive wall for a long time.When I visit museums, as we all know, a lot of objects are placed in glass cases, and there is a lack of interaction between them and the audience. When I saw the chimes, I wanted to hit them and listen to their sound, but the situation was absolutely not allowed, which gave me an opportunity to ask myself, why not combine the interactive projection with that？
Research: The crowds in the museum are diverse, and it is very difficult to meet everyone's viewing needs at the same time, which requires the introduction of interactive design. Set up information levels for the exhibition and classify the interface to meet the general needs of different groups of people. Each level has more information and audiences can explore independently. This method of interweaving the old and the new can not only protect the cultural relics, but also bring people closer to the cultural relics and renew the vitality of classical culture.
Challenge: Designers encountered two main difficulties. One is the design of the graphic content and how to make it acceptable to the public; the other is the realization of technology and hardware, and how to build the entire interactive system.
Realization and Technology: The hardware of the design includes projectors, radars, computers, and speakers.
Operation and Interaction: In the entire system, all flashing images can be clicked, including the aperture on the chime, the menu bar, various small images of each interface, and so on. The aperture on the chime guides the audience to play a melody. After clicking the icon in the menu bar, the icon will light up briefly, and then it will transition to the next interface. For example, in the history interface, flashing flags and characters can be clicked. After clicking, they will glow, and then text will appear.
Project Duration and Location: The project was launched at Hefei University of Technology in Anhui, China in February 2021, completed in June of the same year, and exhibited in mid-June.
Specifications: There is no concrete product in this design, and its projection size is 90cm×258cm.
Keywords: Experience design, Interactive projection, Museum, Cultural relics exhibition, Chime bells