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Press Release

DesignNewswire · COMO, Italy ·

Salvador Decorative Clock by Shelly Agronin Receives the Bronze A' Design Award in Furniture Design

Shelly Agronin recognized for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Salvador Decorative Clock by Shelly Agronin, designed for Studio Wallaby. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Salvador Decorative Clock

Salvador clock is a modern version of the melted clock by Spanish painter Dali. The project began on March 2020, at the very beginning of the first lockdown. During this period, lots of people all around the world felt the time has slowed down. Liquid, melted time became the inspiration for the design. The challenge was to create a desirable object that will upgrade any home office and will make the work from home more pleasant. The simple, minimalist shape allows this item to be functional and to fit different home styles.

About Shelly Agronin

Shelly Agronin - Israeli designer and owner of "Studio Wallaby". She is 42, married, and has 3 daughters. Her passion is to shift an average object through design and to create fascinating experiences that connect emotionally. Shapes, technologies, and styling appeal to her. From this alchemy comes her creativity, and the ability to provide smart solutions. Throughout her career, she worked on cross-disciplinary teams, with engineers, graphic designers, and marketing teams in a wide range of categories: from consumer electronics to jewelry; from mass production consumer plastic items to niche one-offs, from idea to product. Shelly’s favorite technology in the last decade is metal bending.

Award Record

Shelly Agronin is a winner of 1 A' Design Award, including this recognition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Salvador Decorative Clock
Function
Decorative Clock
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Black, White Smoke, Silver, Dark Gray and Light Gray
Images
5
Client
Studio Wallaby

The Recognition

Laureate
Shelly Agronin
Country
Israel
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#126357

Credits

Image Credits
Studio Linden

Design Details

Unique Properties
Salvador clock is a modern version of the well-known melted clock by Spanish painter Dali. Simple and minimal shape allows this item to be functional and stylish at the same time.
Inspiration
The project began on March 2020, at the very beginning of the first lockdown. During this period, lots of people all around the world felt the time has slowed down. Liquid, melted time was the inspiration for Salvador clock.
Research
During the research, I looked for a perfect shape that will be very functional and stable on a shelf while also aesthetic. The design process included 2D hand sketches, paper and cardboard 3D sketches with different shapes and proportions.
Challenge
During the pandemic, people all around the world started to work from home. The challenge of this project was to create a desirable object that will upgrade any home office and will make the work from home more pleasant.
Realization and Technology
The clock’s body is made from high quality and lightweight aluminum. There are two finishing options: matt black powder coating with classic gold hands. brushed natural aluminum with black hands. The choice of material came from the willingness to give the clock a slim and contemporary look. The choice of a quiet clock mechanism was made to emphasize the perception of time moving at a leisurely pace.
Operation and Interaction
No installation required. Just place the clock on a shelf and enjoy.
Project Duration and Location
March 2020 - July 2020 Studio Wallaby, Yoqneam-Ilit, Israel
Specifications
Size: 292X120X62 mm / 11.5X 4.7X2.4 Inches Package: Cardboard box
Keywords
Clock, Melted clock, Salvador Dali Clock, Shelf Desk clock, Decorative clock, Liquid time

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