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Press Release

DesignNewswire · COMO, Italy ·

Kama-Asa Shop Kitchen Utensils by Masahiro Yoshida Receives the Silver A' Design Award in Interior Space and Exhibition Design

Masahiro Yoshida recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Kama-Asa Shop Kitchen Utensils by Masahiro Yoshida, designed for KAMITOPEN Co., Ltd., has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Kama-Asa Shop Kitchen Utensils

Kama-Asa Shop is a retail interior design for a store selling kitchen utensils in Tokyo. The shop is based on the belief that good tools are made for a good reason, so the space presents the skills of the craftsmen who make the tools on display. To reflect that idea, the interior shows the skills of building craftsmen. Rebar, a ribbed steel bar normally hidden inside walls, becomes the main design element. Handrails and furniture are made of rebar. The forms are simple, yet the work still requires careful craftsmanship.

About Masahiro Yoshida

Masahiro Yoshida, the representative of Kamitopen Corp. Born in Osaka in 1977 is the representative of Kamitopen Corp. Office with a first class architect license. 2001 Graduated from Kytoto Institute of Technology (seminar of Waro Kishi) 2007 Establishment of Kamitopen Main works "nana's green tea", "Kama asa shoten", "Majimaya Confectionery Tools Store" and others.

Award Record

Masahiro Yoshida is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Kama-Asa Shop Kitchen Utensils
Function
Kitchen Utensils
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Black, Dark Slate Gray, Gray, Silver and Light Gray
Images
5
Client
KAMITOPEN Co., Ltd.

The Recognition

Laureate
Masahiro Yoshida
Country
Japan
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#126071

Credits

Team
Yoshie Ishii
Image Credits
Photographer Keisuke Miyamoto, photographing, 2020.

Design Details

Unique Properties
As Kama-Asa Shop's policy is set on belief that good tools are made for good reason, it delivers to the customers excellent skills of craftsmen, which make kitchen utensils. Therefore, the most appropriate for the shop's space was to show architectural skills of craftsmen. The rebar that is usually hidden in the wall became the main design. Handrails and furniture were designed with rebar. Although they are simple, they still require the use of craftsman skills.
Inspiration
Concept - the rebar The rebar is a stick-shaped rolled steel material formed from irregular nubs called ribs and joints that are used as a building construction material. As Kama-Asa Shop's policy is set on belief that good tools are made for good reason, it delivers to the customers excellent skills of craftsmen, which make kitchen utensils. Therefore, the most appropriate for the shop's space was to show architectural skills of craftsmen. The rebar that is usually hidden in the wall became the main design.
Challenge
Handrails and furniture were designed with rebar. Although they are simple, they still require the use of craftsman skills.
Realization and Technology
The most appropriate for the shop's space was to show architectural skills of craftsmen. The rebar that is usually hidden in the wall became the main design. Handrails and furniture were designed with rebar.
Operation and Interaction
The most appropriate for the shop's space was to show architectural skills of craftsmen. The rebar that is usually hidden in the wall became the main design. Handrails and furniture were designed with rebar. Although they are simple, they still require the use of craftsman skills.
Project Duration and Location
Address 2-24-1 Matsugaya, Taito-ku, Tokyo Design started from May 2018 to May 2020 Construction started from May to July 2020 in Tokyo.

Good Design Deserves Great Recognition

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