Press Release
Steady Power Wire Art Exhibition by Inception Cultural and Creative Co., Ltd Is Granted the Bronze A' Design Award in Fine Arts and Art Installation Design
Inception Cultural and Creative Co., Ltd acknowledged for fine arts and art installation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Steady Power Wire Art Exhibition by Inception Cultural and Creative Co., Ltd, designed for Inception Cultural & Creative Co., Ltd, has been granted the Bronze A' Design Award in the Fine Arts and Art Installation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Steady Power Wire Art Exhibition
Steady Power Wire Art is an art installation created for a company anniversary exhibition. The installation uses copper wires supplied by an electric wire and cable manufacturer to outline a large tree that symbolizes the company. Five scenes of daily life extend from the tree: a porridge stall, a dining table, a train, a temple, and a beacon. Changing lighting and audio narration accompany the wire forms, while shadows of the wires fall on the walls and the ceiling. The work covers 281 square meters and shows how electricity supports ordinary daily life.
About Inception Cultural and Creative Co., Ltd
Great Experience, Great World. INCEPTION was founded in 2012. Since then, hundreds of exhibitions were created, attracting a total of 10 million visitors. Dedicated to original content, IP curation authorization, exhibition space and shopping mall exhibition planning, our businesses include artist agency, offline stores and e-commerce, integrated marketing, culture & creative product development, etc. INCEPTION holds business activities in numerous countries in Asia, including Taiwan, China, Hong Kong, Singapore, Japan, South Korea, Malaysia, and other Southeast Asian countries.
Award Record
Inception Cultural and Creative Co., Ltd is a winner of 1 A' Design Award, including this recognition.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://dezigners.org/design-category/fine-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/125915
- A' Design Award Page: https://competition.adesignaward.com/125915
- Media Showcase: https://www.designnewsroom.com/!125915
- Laureate Profile: https://dezigners.org/d/309279
- Further Information from the Laureate: https://www.inception-ltd.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Steady Power Wire Art Exhibition
- Function
- Exhibition
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Black, Dark Slate Gray, Dark Olive Green and Sienna
- Images
- 5
- Client
- Inception Cultural & Creative Co., Ltd
The Recognition
- Laureate
- Inception Cultural and Creative Co., Ltd
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #125915
Credits
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
Design Details
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Inspiration
- When “uncertainty” is the only certain thing on this land, TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country. No matter sunny or rain, it was always there to connect everyone's life. The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Realization and Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Operation and Interaction
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Project Duration and Location
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Specifications
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Keywords
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
