Niulanshan Zodiac Ox Edition by Tiger Pan Is Granted the Silver A' Design Award in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Niulanshan Zodiac Ox Edition by Tiger Pan of Tigerpan Design Lab., designed for Beijing Chuangyitang Sales Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Niulanshan Zodiac Ox Edition

Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.

About Tiger Pan

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.

Award Record

This recognition makes Tiger Pan of Tigerpan Design Lab. a winner of 22 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/123934
• A' Design Award Page: https://competition.adesignaward.com/123934
• Media Showcase: https://www.designnewsroom.com/!123934
• Laureate Profile: https://dezigners.org/d/187530
• Further Information from the Laureate: http://dwz.date/eAdQ

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###