Press Release
Xianfeng Wu Is Honored with the A' Design Award for Yipin Yellow Tea Tea Packaging in Packaging Design
Xianfeng Wu acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Yipin Yellow Tea Tea Packaging by Xianfeng Wu has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Yipin Yellow Tea Tea Packaging
Yipin Yellow Tea is a tea packaging design that also serves as a decorative object. The package is made of ceramic combined with metal, which gives a good seal and makes it durable for long-term storage and reuse. The form is inspired by the tiger that guards the imperial tea garden, the dragon shaped old well and the stones of Mengding mountain. Opening the package is presented as a small discovery. After the tea is used, the cover can be removed and incense can be burned inside, so the container becomes an incense burner. The package measures 110 by 110 by 21 millimeters.
Award Record
With this recognition, Xianfeng Wu is a winner of 4 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/123306
- A' Design Award Page: https://competition.adesignaward.com/123306
- Media Showcase: https://www.designnewsroom.com/!123306
- Laureate Profile: https://dezigners.org/d/304222
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yipin Yellow Tea Tea Packaging
- Function
- Tea Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Black, White Smoke, Dark Slate Gray and Tan
- Images
- 5
The Recognition
- Laureate
- Xianfeng Wu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123306
Credits
- Team
- Wu Xianfeng
Design Details
- Unique Properties
- This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.
- Inspiration
- The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good
- Realization and Technology
- The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.
- Operation and Interaction
- Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.
- Project Duration and Location
- The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China
- Keywords
- Tiger, dragon, tea packaging, incense burner, nature
