Press Release
Xphere Corporate Identity Rebranding by Yibang Design and Xiner Zheng Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Yibang Design and Xiner Zheng acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Xphere Corporate Identity Rebranding by Yibang Design and Xiner Zheng, designed for Yibang, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Xphere Corporate Identity Rebranding
Xphere is a corporate identity design created for the brand Rongxing. The name Xphere is derived from the Chinese brand name Rongxing, which means prosperous sphere. The identity joins the meaning of the Chinese name with the English name in one visual language. The mark is inspired by the shapes of a star, and a matching cut is applied to both the English and the Chinese logo marks. Bold colors and strong visuals highlight the high-end product line. Printed items use matte heavy paper, and the business card and the thank you card carry an embossed logo.
About Yibang Design and Xiner Zheng
Xiner joined the Mucho San Francisco team in 2018. At Mucho, she works closely with clients including Apple, Paradigm, University of California, and Deem. She exemplifies a diverse array of skills from web, print, and illustration in fields ranging from fashion to tech gadgets. While it used to be common to specialize in merely a single trade, rapidly-changing technologies has proven it crucial for a designer to possess a wide assortment of technical know-how to stay current.
Award Record
This recognition makes Yibang Design and Xiner Zheng a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/123091
- A' Design Award Page: https://competition.adesignaward.com/123091
- Media Showcase: https://www.designnewsroom.com/!123091
- Laureate Profile: https://dezigners.org/d/287010
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xphere Corporate Identity Rebranding
- Function
- Corporate Identity Rebranding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Black, Dark Olive Green, Tan and Light Pink
- Images
- 5
- Client
- Yibang
The Recognition
- Laureate
- Yibang Design and Xiner Zheng
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123091
Credits
- Team
- Xiner (Cindy) Zheng, and Qing Lang
- Image Credits
- Yibang
Design Details
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern. Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
- Realization and Technology
- Adobe Photoshop, Illustration, and InDesign.
- Operation and Interaction
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Project Duration and Location
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Specifications
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Keywords
- Xphere, Visual Identity, Commercial, Branding
