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Press Release

DesignNewswire · COMO, Italy ·

L’Amour Red Packet Boxset Red Packet by Alex King Is Granted the A' Design Award in Giftware Design

Alex King honored for giftware design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ L’Amour Red Packet Boxset Red Packet by Alex King, designed for A&J Design, has been granted the A' Design Award in the Giftware Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About L’Amour Red Packet Boxset Red Packet

The present red packet boxset contains 16 red packets to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination "A" to "Z" according to initials and personal needs. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Target for middle class married people who intend to choose personal red packets and give to children with best wishes.

About Alex King

Dr. Alex King is a product designer and worked extensively in Hong Kong and Shanghai. He holds a Bachelor degree in Product Design and MBA in Hong Kong Polytechnic University. He is specializing in inclusive design, health care, elderly research and sustainable product development. He has received numerous design awards over the past 16 years in design industry. Recently, he swept the champion in Mobile Collection Points Design Competition organized by Environmental Protection Department, HKSAR, offering a flexible recycling solution for public and recyclers. He was an awarded designer in New Business Ideas Incubation Circle Convention, New World Development in 2017.

Award Record

Alex King is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Giftware Design Award

The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. It is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Typical entries include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. The awarded gift designs are published at https://dezigners.org/design-category/giftware

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
L’Amour Red Packet Boxset Red Packet
Function
Red Packet
Category
Giftware Design
Discipline
Industrial Design
Industry
Furniture & Home and Packaging & Retail
Colors
Brown, Dark Green, Maroon, Dark Slate Gray and Indian Red
Images
5
Client
A&J Design

The Recognition

Laureate
Alex King
Country
Hong Kong (China)
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#122872

Credits

Image Credits
Alex King

Design Details

Unique Properties
L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other.
Inspiration
L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Research
We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Challenge
We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Realization and Technology
Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Specifications
Fine paper, 20cmx20cmx3cm
Keywords
red packer, lai see, lucky, festive design

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