Press Release
A' Design Award in Fine Arts and Art Installation Design Goes to Same But Different Tangible Smell by Asya Demidova
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Asya Demidova for fine arts and art installation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Fine Arts and Art Installation Design category for Same But Different Tangible Smell by Asya Demidova. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Same But Different Tangible Smell
Same But Different is an art installation that turns smell into a physical form. The work is based on isomers, which are compounds with the same chemical formula but a different arrangement of atoms, and can therefore carry two different smells. Each sculpture holds two related smells and joins their molecular shapes in one form. The forms are 3D printed and coated with several layers of holographic paint applied by an industrial airbrush. Internal chambers with absorbent materials preserve the smells, which diffuse outward through thin conduits. Visitors can hold and smell each piece.
About Asya Demidova
Asya Demidova is an art director whose practice is based on a multidisciplinary integrated design approach focusing on branding and creative direction. Her design practice is profoundly based on strategic thinking and creation of conceptual solutions. Asya's methodical approach stands for a detailed understanding of the brand's essence and the development of bold visual solutions, and the alignment of the brand's purpose through storytelling. She loves to build flexible visual systems, being playful with text, stay visually experimental. In her works, she is adherent to implement technologies and different mediums to create an engaging experience.
Award Record
Asya Demidova is a winner of 1 A' Design Award, including this recognition.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://dezigners.org/design-category/fine-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122342
- A' Design Award Page: https://competition.adesignaward.com/122342
- Media Showcase: https://www.designnewsroom.com/!122342
- Laureate Profile: https://dezigners.org/d/277938
- Further Information from the Laureate: http://asyademidova.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Same But Different Tangible Smell
- Function
- Tangible Smell
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Light Gray, Silver, Gainsboro, Dark Gray and White Smoke
- Images
- 5
The Recognition
- Laureate
- Asya Demidova
- Country
- Ireland
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122342
Credits
- Team
- Art Direction & Design – Asya Demidova
Design Details
- Unique Properties
- The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
- Inspiration
- The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
- Research
- There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
- Challenge
- The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
- Realization and Technology
- The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
- Operation and Interaction
- People can smell and grab the sculptures to experience them from different angles.
- Project Duration and Location
- The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
- Specifications
- The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
- Keywords
- smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
