Press Release
Edalou Paris Receives the A' Design Award for La Coucou Multifunctional Handbag in Fashion and Travel Accessories Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Edalou Paris for fashion and travel accessories design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ La Coucou Multifunctional Handbag by Edalou Paris has been granted the A' Design Award in the Fashion and Travel Accessories Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About La Coucou Multifunctional Handbag
La Coucou is a multi-functional and versatile handbag that can be converted into multiple bag styles: from cross body to belt, neck and clutch bag. The bag has four D-rings instead of two to make the chain/strap conversion. La Coucou comes with a removable gold heart lock and matching key that can also be used separately. Created from thoughtfully sourced luxury materials in Europe, La Coucou can go from day to night, New York to Paris, with its multiple looks and functionality. One bag, multiple possibilities.
About Edalou Paris
Born from a journey of self-love and a relentless passion for design, Edalou is a woman's accessories label based in Paris— created to meet women at the intersection of quality, functionality, and conscious style. Each piece is conceived with multi-functional and versatile elements that appeal to a wide range of women looking for modern designs. Thoughtfully sourced luxury materials are the basis to creating quality pieces with a message of self-love and empowerment for women everywhere. While living in New York City, founder Eda Lourdes Aguilar transformed through real life chronicles of personal growth and professional hurdles.
Award Record
With this recognition, Edalou Paris is a winner of 1 A' Design Award.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Typical entries include handbags, scarves, belts, luggage, hats and travel bags. The awarded accessory designs are published at https://dezigners.org/design-category/accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122226
- A' Design Award Page: https://competition.adesignaward.com/122226
- Media Showcase: https://www.designnewsroom.com/!122226
- Laureate Profile: https://dezigners.org/d/252421
- Further Information from the Laureate: https://edalouparis.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- La Coucou Multifunctional Handbag
- Function
- Multifunctional Handbag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Dark Slate Gray, Gainsboro, Dim Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- Edalou Paris
- Country
- France
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122226
Credits
- Team
- Eda Aguilar, Anjela Sevilla, Daniela Sánchez and Ghazal Farzaneh
- Image Credits
- Main image is Image #1 Photographer Nicolas Richez, 2020. Optional Image #1 Photographer Nicolas Richez, 2020. Optional Image #2 Photographer Nicolas Richez, 2020. Optional Image #3 Photographer Nicolas Richez, 2020. Optional Image #4 Photographer Nicolas Richez, 2020. Video Eda Aguilar, Anjela Sevilla, Daniela Sanchez, Ghazal Farzaneh
Design Details
- Unique Properties
- La Coucou is a multi-functional and versatile handbag that, given its innovative design, can be converted from crossbody to belt, neck and clutch bag. The bag has four D-rings instead of two to make the chain/strap conversion. La Coucou comes with a removable gold heart lock and matching key. Created from thoughtfully sourced luxury materials, La Coucou carries a message of self-love and empowerment that women everywhere can enjoy with its multiple looks and functionality.
- Inspiration
- La Coucou was born from a journey of self-love and a relentless passion for design. Inspired while living in New York City, the designer underwent a complete transformation through real life chronicles of personal growth and professional hurdles. It was this reinvention that led her to the creation of La Coucou after working for over a decade in finance. Exploring the concept of Multi Lux Versatility, she designed a bag with multi-use, durability, and versatility in mind – without compromising on style, resulting in a product anyone can take anywhere. One bag, multiple possibilities.
- Research
- Actual experience from the designer's work in fashion houses in Paris and market research provided data regarding a multifunctional accessory such as La Coucou. Business and personal travel also drove the need for such a product. The handbag was created with the objectives of versatility and durability, embodying a conscious style that can be used for many different purposes. In order to make this idea a reality, simulations, prototyping and experimentation were done to make the mechanics of the bag possible.
- Challenge
- Some of the challenges encountered relate to the actual mechanics and measurements needed to obtain the exact measurement that would make the chain go swiftly through the D-rings and be able to have enough length needed for each transformation. Other difficulties in production included finding the right artisans and manufacturing experts in Paris. In terms of photography and product styling, it was a creative challenge to portray La Coucou effectively in every style it could be transformed.
- Realization and Technology
- The experimentation process of the multi functional aspect of the bag is included in the PDF presentation. Materials of the bag include: 100 percent full-grained calf leather (cuir de veau). Gold Metal Hardware. Gold Heart Locket. YKK Zipper. Gutterman threads. Removable Strap 43 inches (can be worn cross-body, neck, and belt bag). Front zipper pocket. Top zip closure. Includes signature satin lining and dust bag. Handmade in Paris, France.
- Operation and Interaction
- The placement of the D-rings on the back of La Coucou allow the wearer to transform the product according to their wishes. The chain can be connected to the top two D-rings, allowing the bag to be carried on the shoulder, or strapped across the four D-rings, transforming the length of the chain. Playing with the different ways the chain can be manipulated to attach onto the rings lets the wearer use La Coucou in multiple styles, such as a crossbody bag, a belt-bag, and a necklace. The chain may also be removed completely, letting La Coucou’s design stand alone as a clutch.
- Project Duration and Location
- The original idea of a multifunctional handbag started in 2013, while the designer lived in New York. The project was then revisited in Paris, France in early April 2019. The first prototype migrated again and was finished in New York, with the research and prototyping stage lasting two months. The final prototype of La Coucou was developed between October and December 2020 in Paris, France.
- Specifications
- Dimensions: 6.75 inches W X 5 inches H X 2.5 inches D (17 X 12 x 6 cm) Gold Chain 43.3 inches (110 cm) this measurement makes it possible for the bag to be transformed.
- Keywords
- Handbag, Bag, Clutch, Crossbody, Beltbag, Necklace, Luxury, Accessory, Multifunctional Design, Fashion
