Press Release
Artika Horizon Wrist Watch by Albert Rakhimzhanov Is Granted the Silver A' Design Award in Jewelry Design
Albert Rakhimzhanov honored for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Artika Horizon Wrist Watch by Albert Rakhimzhanov, designed for ARTIKA Design, has been granted the Silver A' Design Award in the Jewelry Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Artika Horizon Wrist Watch
Artika Horizon is a wristwatch that can also be carried in a pocket or worn around the neck. A cord on the strap replaces conventional strap parts, giving the watch a simple and reliable construction. The strap is closed with a special clip, and the clip turns the watch into a pendant that can be hung around the neck or tied to clothing. The case is made of metal and measures 43 mm in diameter and 9 mm in depth. Production is planned through additive manufacturing or CNC milling. The form was inspired by a black hole and its event horizon, and the cord symbolizes space bending around time.
Award Record
With this recognition, Albert Rakhimzhanov is a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122101
- A' Design Award Page: https://competition.adesignaward.com/122101
- Media Showcase: https://www.designnewsroom.com/!122101
- Laureate Profile: https://dezigners.org/d/230047
- Further Information from the Laureate: https://a77bert.myportfolio.com/artika-horizon-2-watch
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Artika Horizon Wrist Watch
- Function
- Wrist Watch
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Slate Gray, Black, Dim Gray, Light Slate Gray and Dark Gray
- Images
- 5
- Client
- ARTIKA Design
The Recognition
- Laureate
- Albert Rakhimzhanov
- Country
- Russian Federation
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122101
Credits
- Team
- Kirill Rakitin and Ànima & Artika
- Image Credits
- Creator Albert Rakhimzhanov, Main view, 2020.; Creator Albert Rakhimzhanov, Additional view, 2020.; Creator Albert Rakhimzhanov, Detail view, 2020.; Creator Albert Rakhimzhanov, Variations, 2020.
Design Details
- Unique Properties
- A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
- Inspiration
- The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
- Research
- The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
- Challenge
- The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
- Realization and Technology
- The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
- Operation and Interaction
- The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
- Project Duration and Location
- The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
- Specifications
- The watch diameter is 43 mm and the depth is 9 mm
- Keywords
- Watch, Stopwatch, Time, Accessory, Gadget, Device.
