Press Release
Linggaung Chen, Sf Zhang and Cy Zhao Is Honored with the A' Design Award for Yudong CUN Logo and Brand Design in Graphics, Illustration and Visual Communication Design
Linggaung Chen, Sf Zhang and Cy Zhao honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Yudong CUN Logo and Brand Design by Linggaung Chen, Sf Zhang and Cy Zhao, designed for Communication University of Zhejiang, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Yudong CUN Logo and Brand Design
Yudong CUN is a mascot design created for Yudong village, a farmers' painting village in China. The mascot is based on the fish figure that is characteristic of the village. The fish is drawn as a simple cartoon character and is combined with local farmers' painting motifs and with the flag symbols of countries around the world. The result is a colorful set of images that joins local culture with an international visual style. The mascot has no fixed size and can be produced as a static or animated graphic.
Award Record
This recognition makes Linggaung Chen, Sf Zhang and Cy Zhao a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122041
- A' Design Award Page: https://competition.adesignaward.com/122041
- Media Showcase: https://www.designnewsroom.com/!122041
- Laureate Profile: https://dezigners.org/d/299440
- Further Information from the Laureate: http://www.cuz.edu.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yudong CUN Logo and Brand Design
- Function
- Logo and Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White Smoke, Dark Goldenrod, Medium Blue, Medium Violet Red and Gold
- Images
- 5
- Client
- Communication University of Zhejiang
The Recognition
- Laureate
- Linggaung Chen, Sf Zhang and Cy Zhao
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122041
Credits
- Team
- Lingguang Chen,, Chao Yang,, Shifeng Zhang,, Chunyi Zhao，, Hao Xu， and Zikun Chen
- Image Credits
- Designer Linguang Chen; Chao Yang，Chunyi Zhao; Shifeng Zhang, Hao Xu; Zikun Chen
Design Details
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Realization and Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Operation and Interaction
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Project Duration and Location
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Specifications
- It has no fixed size and can be made according to the required size.
- Keywords
- Chinese elements, international style
