Press Release
Front Bracelet by Nardin Sabounchi Wins the Silver A' Design Award in Jewelry Design
Nardin Sabounchi honored for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Jewelry Design category for Front Bracelet by Nardin Sabounchi, designed for Ela.store. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Front Bracelet
Front is a bracelet collection designed to be understood when viewed from the front. Each bracelet forms a complete circle, and the lines that create the decoration intersect with the outer circle. The decoration is placed inside the band rather than on the outer surface, so the sizing differs from usual standards. Each piece is symmetrical on the vertical axis and asymmetrical on the horizontal axis. The bracelets are produced by three-dimensional design and printing of a wax mold, followed by casting in silver. The result is light and durable for daily use.
Award Record
This recognition makes Nardin Sabounchi a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121614
- A' Design Award Page: https://competition.adesignaward.com/121614
- Media Showcase: https://www.designnewsroom.com/!121614
- Laureate Profile: https://dezigners.org/d/302139
- Further Information from the Laureate: http://ela.store/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Front Bracelet
- Function
- Bracelet
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Snow, Gainsboro, Light Gray, Silver and Dark Gray
- Images
- 5
- Client
- Ela.store
The Recognition
- Laureate
- Nardin Sabounchi
- Country
- France
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121614
Credits
- Team
- Nardin Sabounchi, Masoumeh(Niloufar) Salehi,
- Image Credits
- Photographer and Videography: Tina Tinati 2021
Design Details
- Unique Properties
- In the FRONT bracelets collection, as the name implies, to comprehend the design of the work, it has to be observed face front. The general state of the work is in the form of a complete circle, and the lines that form the decoration of the bracelet intersect with the outer circle.
- Inspiration
- The FRONT collection is inspired by a poem of a great Persian poet, Sohrab Sepehri, acknowledged worldwide for his paintings, in Iran he was known for his blank verses. His poem, named "The footsteps of water", points out the necessity of changing the point of view toward all phenomena: "Wash up the eye, See the otherwise"; this verse is the foundation of this design. The designer, inspired by the blank verse, strongly believes that point of view is much more essential than perception itself.
- Research
- Sohrab Sepehri had a major idol role in designers' life, so they felt a need to pay back in their own ways. As for their adoration towards all his life works, they felt an existential love for "the footsteps of water", they set their minds to build a relationship with the blank verse and their works. In order to establish a balance between the work and the blank verse, designers animated Sohrab's lifestyle of simplicity, modesty, and receptivity.
- Challenge
- The most challenging and frustrating part in designing the bracelets, In contrast to other fine jewelry that has their decorations on the outer surface, this collection has internal and interlacing decoration which causes this obstacle makes it harder to scale the final product fit on the wrist. The next problem was due to the 3D cast making. As for having several 3D printing methods the most important factor for choosing wax modeling was accuracy which in other cases cause the internal lines to overlap.
- Realization and Technology
- Pair of 3D-designed and 3D-printed wax mold and cast silver bracelets with the best available material (s925). Variable in every metallic material: gold, steel, silver, platinum, or different plating in every possible color.
- Operation and Interaction
- Lightweight, durable for everyday use. Chic and stylus.
- Project Duration and Location
- The idea of the project stroke the mind of the designers in Nov 2019 and by Dec 2020, the production steps were completed in Tehran, Iran.
- Specifications
- Weight of bracelet 1: 13.03 grams diameter: 69.45mm elevation: 3 mm thickness: 1.5 mm pipes size: 1.35 mm.
- Keywords
- Fine jewelry, Bracelets, Poetic, Jewelry, Ela.store, Front bracelet
