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DesignNewswire · COMO, Italy ·

Baidu Meux - Dou Shen and Yujie Shi Is Honored with the Silver A' Design Award for Duxiaoxiao AI Digital Human Assistant in Interface, Interaction and User Experience Design

Baidu Meux - Dou Shen and Yujie Shi honored for interface, interaction and user experience design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interface, Interaction and User Experience Design category for Duxiaoxiao AI Digital Human Assistant by Baidu Meux - Dou Shen and Yujie Shi, designed for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Duxiaoxiao AI Digital Human Assistant

Duxiaoxiao is an artificial intelligence digital assistant with the appearance of a virtual human. Duxiaoxiao communicates with users through voice, facial expressions and body motions, combining sound and visual feedback. Answers and information are presented on responsive interfaces built for Android and iOS mobile devices. Through continued conversation, the assistant develops different personalities and learns user preferences. The design supports the acquisition of structured information and offers users a sense of companionship.

About Baidu Meux - Dou Shen and Yujie Shi

Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.

Award Record

With this recognition, Baidu Meux - Dou Shen and Yujie Shi is a winner of 1 A' Design Award.

About the A' Interface, Interaction and User Experience Design Award

The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Duxiaoxiao AI Digital Human Assistant
Function
AI Digital Human Assistant
Category
Interface, Interaction and User Experience Design
Discipline
Communication Design
Industry
Software
Colors
Cornflower Blue, Wheat, Lavender, Sky Blue and Indian Red
Images
5
Client
baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

The Recognition

Laureate
Baidu Meux - Dou Shen and Yujie Shi
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#121474

Credits

Team
Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
Image Credits
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

Design Details

Unique Properties
Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
Inspiration
Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
Research
We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
Challenge
One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
Realization and Technology
We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
Operation and Interaction
Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
Project Duration and Location
The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
Specifications
Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
Keywords
AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany

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