Press Release
Mars Team Receives the Silver A' Design Award for Yashang Hing Tau Ball Food in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mars Team for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Yashang Hing Tau Ball Food by Mars Team, designed for Shenzhen Baixinglong Creative Packaging Co., Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Yashang Hing Tau Ball Food
Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.
About Mars Team
ShenzhenBaixinglongCreativePackagingCo.,Ltd.wasestablishedin2008(itwasestablishedonthebasisofthecontinuationoftheoriginalShenzhenBaixinglongPackagingDesignCo.,Ltd.,whichwasestablishedin1999),andwasofficiallylistedonthe"NewOTCMarket"in2015.Itisaleadingdomesticcomprehensivesolutionproviderforproductimageengineering.
Award Record
Mars Team is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/121185
- A' Design Award Page: https://competition.adesignaward.com/121185
- Media Showcase: https://www.designnewsroom.com/!121185
- Laureate Profile: https://dezigners.org/d/302743
- Further Information from the Laureate: https://mp.weixin.qq.com/s/f-2DKEOnmq3J7TLv1ycoJw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yashang Hing Tau Ball Food
- Function
- Food
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Firebrick, Coral, Chocolate, Indian Red and Sienna
- Images
- 5
- Client
- Shenzhen Baixinglong Creative Packaging Co., Ltd
The Recognition
- Laureate
- Mars Team
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121185
Design Details
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Realization and Technology
- Application of paper printing, food grade plastic, silk belt
- Project Duration and Location
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
- Specifications
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Keywords
- Meatball, graphic composition, color composition, animal image
