Nu Watch by Maziar Mohit and Iman Kimiaei Is Granted the Silver A' Design Award in Jewelry Design

Maziar Mohit and Iman Kimiaei honored for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Nu Watch by Maziar Mohit and Iman Kimiaei, designed for I and M Design, has been granted the Silver A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Nu Watch

Nu is a wristwatch with a water-filled dial. The dial holds water collected from some of the world's most polluted water sources, sterilized by ultraviolet light. Clear acrylic hands are submerged in the water and remain almost invisible. Touching the steel case activates a light-emitting diode that illuminates the hands to show the time. The case is topped with domed sapphire glass, and the strap is made of cactus leather. The form follows the contour of a dew drop resting on a leaf. The blue colour refers to the pristine ocean.

About Maziar Mohit and Iman Kimiaei

Maziar Mohit is a designer residing in Toronto, Canada. He is a senior partner in I and M design, a multidisciplinary design studio with a presence in Toronto, Canada and Krakow, Poland. He is passionate about helping clients find innovative solutions to complex problems. He specializes in unique architectural designs and concept product design, with a background in design strategy and research.

Award Record

Maziar Mohit and Iman Kimiaei is a winner of 1 A' Design Award, including this recognition.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/121136
A' Design Award Page: https://competition.adesignaward.com/121136
Media Showcase: https://www.designnewsroom.com/!121136
Laureate Profile: https://dezigners.org/d/298068

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Nu Watch
Function: Watch
Category: Jewelry Design
Discipline: Fashion Design
Industry: Luxury and Fashion
Colors: Dark Slate Blue, Dim Gray, Dark Gray, Lavender and Light Slate Gray
Images: 5
Client: I and M Design

The Recognition

Laureate: Maziar Mohit and Iman Kimiaei
Country: Canada
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #121136

Credits

Team: Maziar Mohit and Iman Kimiaei
Image Credits: 3D Artist Iman Kimiaei, NU Image 01, 2021; 3D Artist Iman Kimiaei, NU Image 02, 2021; 3D Artist Iman Kimiaei, NU Image 03, 2021; 3D Artist Iman Kimiaei, NU Image 04, 2021; 3D Artist Iman Kimiaei, NU Image 05, 2021

Design Details

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources. Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it. The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Realization and Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Operation and Interaction: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Project Duration and Location: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Specifications: Case diameter 38mm, thickness 12mm, strap width 20mm.
Keywords: watch, minimal, timepiece, design, unconventional, water, environment,