Press Release
Briiv Air Purification by James Whitfield and Sean Sykes Receives the Golden A' Design Award in Sustainable Products, Projects and Green Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes James Whitfield and Sean Sykes for sustainable products, projects and green design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Briiv Air Purification by James Whitfield and Sean Sykes, designed for Briiv, has been granted the Golden A' Design Award in the Sustainable Products, Projects and Green Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Briiv Air Purification
Briiv is an air purifier designed for home and office spaces. Briiv uses renewable and natural materials in place of the standard filters found in most purifiers. The filter media are made of moss, coconut husk and a silk-carbon matrix, and all filter media are compostable. The base and filter housing are made from a bio-plastic polymer based on elephant grass. The unit stands 220 mm high, measures 160 mm wide and weighs 900 g. Speed and duration can be set through a smartphone application or a touchless interface on the front.
About James Whitfield and Sean Sykes
The designers are at the forefront of circular design in the world of consumer electronics, shaping the path which other manufacturers should be following. After years of successful research and development culminating in the world changing Briiv Air Purifier, we return with an improved version harnessing the power of artificial intelligence to deliver clean air exactly when you need it most. By eschewing traditionalist design routes of oil-based plastics, we have shown the way forward for the use of circular and recyclable materials in mass manufacture that delivers benefits to both the user and the environment.
Award Record
With this recognition, James Whitfield and Sean Sykes is a winner of 1 A' Design Award.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Typical entries include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. The awarded sustainable product designs are published at https://dezigners.org/design-category/sustainable-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120977
- A' Design Award Page: https://competition.adesignaward.com/120977
- Media Showcase: https://www.designnewsroom.com/!120977
- Laureate Profile: https://dezigners.org/d/301656
- Further Information from the Laureate: https://www.briiv.co.uk/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Briiv Air Purification
- Function
- Air Purification
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Black, Dark Slate Gray, Dim Gray, Linen and Light Gray
- Images
- 5
- Client
- Briiv
The Recognition
- Laureate
- James Whitfield and Sean Sykes
- Country
- Great Britain
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120977
Credits
- Team
- James Whitfield and Sean Sykes
- Image Credits
- James Whitfield
Design Details
- Unique Properties
- briiv is a new take on the air purifier. Using renewable and natural materials to filter the air in your home or office environment, briiv creates clean, safe, breathable air via an innovative filter system. briiv’s filters of moss, coconut husk and a silk-carbon matrix perform as effectively as an air purifier of the same low-power class. The filter media are compostable and briiv connects to smart home applications for control and to monitor usage for replacement filters.
- Inspiration
- Air purification is rife by plastics, glass and other unsustainable materials. We felt there is a better way to do things and set out to incorporate bioplastics and as much renewable material as possible into briiv to deliver clean air that's better for the planet, our increasingly scarce resources and for energy usage.
- Research
- Our primary goal was to reduce waste from HEPA filters which are found in the majority of air purifiers. By replacing HEPA filters with biodegradable filter media, briiv saves on landfill and the usage of finite resources such as crude oil. Effectiveness of our filter media versus HEPA was determined using air quality monitors for in-and-outflow of air mixed with common particulate matter at various dimensional scale from PM2.5 to PM10 as primary indicators or change in air quality.
- Challenge
- The most difficult obstalce was to stratify the filter media in such a way that a. was as effective as HEPA at the same power level utiliesed by competitors and b. to maintain airflow through the unit in order to provide a clean air delivery rate, the CADR, comparable to HEPA competitors.
- Realization and Technology
- Vibers elephant-grass based bio-plastic polymer is used for the base and filter housing. Moss, coconut and a silk-carbon matrix were utilised for the filter media for their biodegradable traits.
- Operation and Interaction
- briiv can be operated either via the smartphone app or via a touchless interface on the front of the unit. Speed and duration can be set on both app and interface. The touchless interface was implemented as a direct response to reducing the risk of cross-contamination realised throughout the COVID-19 pandemic.
- Project Duration and Location
- The project began in late 2018, developed into 2019 and launched on Kickstarter in April 2019. briiv continues to crowdfund on Indiegogo and is already receiving wholesale orders from across the globe.
- Specifications
- briiv stands at 220mm high and 160mm wide with a total weight of just 900g.
- Keywords
- sustainable, clean air, air purification, low power, bioplastic, air purifier, smart home
