Press Release
MG iSmart Infotainment System HMI by Star Receives the Golden A' Design Award in Interface, Interaction and User Experience Design
Star recognized for interface, interaction and user experience design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that MG iSmart Infotainment System HMI by Star, designed for SAIC Overseas Intelligent Mobility Technology Co., Ltd., has been granted the Golden A' Design Award in the Interface, Interaction and User Experience Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding MG iSmart Infotainment System HMI
MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.
Award Record
With this recognition, Star is a winner of 1 A' Design Award.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120910
- A' Design Award Page: https://competition.adesignaward.com/120910
- Media Showcase: https://www.designnewsroom.com/!120910
- Laureate Profile: https://dezigners.org/d/300669
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- MG iSmart Infotainment System HMI
- Function
- Infotainment System HMI
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Black, Dark Slate Gray, White Smoke, Gainsboro and Dim Gray
- Images
- 5
- Client
- SAIC Overseas Intelligent Mobility Technology Co., Ltd.
The Recognition
- Laureate
- Star
- Country
- Germany
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120910
Credits
- Team
- Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer. and Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
Design Details
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Realization and Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Project Duration and Location
- Timeline January 2019 until May 2019 HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
- Specifications
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Keywords
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
