Press Release
Energy Logo and Brand Identity by Edgar Jara Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Edgar Jara acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Energy Logo and Brand Identity by Edgar Jara. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Energy Logo and Brand Identity
Energy is a logo and brand identity created for a company that sells and distributes fuels for vehicles and industry in Paraguay. The symbol is built from a fraction of the letter e in the name Energy, arranged to form the blades of an engine propeller. The propeller suggests movement and links the brand to the automotive and industrial fields. The blade colors refer to the different types of fuel offered. The identity follows a minimal geometric style with high contrast. Horizontal and vertical versions are defined in a brand manual that sets out application rules.
About Edgar Jara
Edgar Jara is a Paraguayan graphic designer, who from a very young age at the age of 17 was related to the world of design through the fascinating world of graphic arts, where I enter as an assistant to form in the profession his passion and enthusiasm for the works to be printed led him to meet in that place prestigious designers and plastic artists of the country, this relationship forged his impetus by the knowledge of design that a few years later in 1988 would lead him to train at the only design institute at the time, Art Studium, graduating as a better student with the title of superior technician in graphic design, from there everything would be on the rise in a Meteoric and...
Award Record
With this recognition, Edgar Jara is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120743
- A' Design Award Page: https://competition.adesignaward.com/120743
- Media Showcase: https://www.designnewsroom.com/!120743
- Laureate Profile: https://dezigners.org/d/295201
- Further Information from the Laureate: https://edgardesigner.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Energy Logo and Brand Identity
- Function
- Logo and Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Midnight Blue, Cornflower Blue, Sky Blue, Dark Slate Blue and Steel Blue
- Images
- 5
The Recognition
- Laureate
- Edgar Jara
- Country
- Paraguay
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120743
Credits
- Image Credits
- main image Mockups For Free - vectorforfree.com image 1 Mockup Anthony Boyd Graphics image 2 mockups-design.com/free envelope mockup image 3 mockups-design.com/free envelope mockup image 3 mockups-design.com/free envelope mockup
Design Details
- Unique Properties
- Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values. Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy. In addition to the colors absolutely related to the field, they highlight the design with high contrast.
- Inspiration
- The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
- Research
- The Energy project required a strong brand identity to be visualized and recognized. It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market. After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
- Challenge
- The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects. The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
- Realization and Technology
- The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy. The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
- Operation and Interaction
- The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
- Project Duration and Location
- The project started in august 2020 and ended in november 2020 in Paraguay
- Specifications
- Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm
- Keywords
- Logo, Branding, Visual Identity, Graphic Design
