Press Release
Organic Wine Packaging by Ximena Ureta Is Granted the Golden A' Design Award in Packaging Design
Ximena Ureta honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Organic Wine Packaging by Ximena Ureta, designed for MontGras, has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Organic Wine Packaging
Organic is a wine label design created for a certified organic and vegan wine brand. The label is inspired by the self-sustaining ecosystem of organic vineyards, which are grown without chemicals or synthetic products. That natural balance protects the vines from pests and diseases and supports the health of the grapes. The label is printed on recycled certified paper in four special colors, using digital offset with silkscreen finishes and a protective varnish. Printed reliefs replace metallic stamping, so metallised foils are avoided.
About Ximena Ureta
"Ximena Ureta is a prominent Chilean designer, founder of Ximena Ureta Design Studio. Her main achievements include the creation of innovative and emotional designs, which combine artistic and technical elements with great sensitivity. Her advantage lies in her ability to connect with the public through her creations, conveying powerful messages and generating unique experiences. She contributes to society through her work as a designer, creating works that inspire, excite and raise awareness. Her unique style and commitment to excellence make her an interesting and relevant professional in the field of design."
Award Record
This recognition makes Ximena Ureta a winner of 8 A' Design Awards. The awards span the editions from 2017 - 2018 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120237
- A' Design Award Page: https://competition.adesignaward.com/120237
- Media Showcase: https://www.designnewsroom.com/!120237
- Laureate Profile: https://dezigners.org/d/223469
- Further Information from the Laureate: http://www.ximenaureta.cl
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Organic Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Saddle Brown, Sienna, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- MontGras
The Recognition
- Laureate
- Ximena Ureta
- Country
- Chile
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120237
Credits
- Team
- Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Estudio Navarro; Jorge Brantmayer
Design Details
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand. The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Realization and Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Operation and Interaction
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Project Duration and Location
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Specifications
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side. Burgundy Label Size: 105x90 mm.
- Keywords
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
