Press Release
Scene Plus Architects Receives the Bronze A' Design Award for Pilgrimage to Lang Song CBT Development in Cultural Heritage and Culture Industry Design
Scene Plus Architects recognized for cultural heritage and culture industry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Pilgrimage to Lang Song CBT Development by Scene Plus Architects has been granted the Bronze A' Design Award in the Cultural Heritage and Culture Industry Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Pilgrimage to Lang Song CBT Development
Lang Song minor seminary, where preserves the history of forming the Vietnamese national script, with outstanding architecture and landscape on rice fields are the inspiration for a community based tourism development. The idea of preserving and promoting heritage value in a new age is expressed through urban planning and design around a square, recreating the connection with the river. Pilgrimage to Lang Song is a journey to find the origin of modern script. By the functional spaces and light, the design aims to give visitors a sense of sacred land converging the cultural essence of the area.
About Scene Plus Architects
Scene Plus Co.,Ltd was established in 2015 by architect, urban planner Dang Thuc Trang to implement the sustainable projects for the cities and provinces in Vietnam. Scene Plus targets practical commercially effective projects while pushing them up to creative limits. Since 2017, Thuc Trang and Scene Plus is pioneer in using the Living-Lab method for Urban Planning in Vietnam: State - Academy - Enterprise - Society, an operational model for planning the city.
Award Record
With this recognition, Scene Plus Architects is a winner of 1 A' Design Award.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://dezigners.org/design-category/cultural-heritage
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120191
- A' Design Award Page: https://competition.adesignaward.com/120191
- Media Showcase: https://www.designnewsroom.com/!120191
- Laureate Profile: https://dezigners.org/d/294883
- Further Information from the Laureate: http://bit.ly/30hha1T
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pilgrimage to Lang Song CBT Development
- Function
- CBT Development
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Royal Blue, Midnight Blue, Black, Dark Slate Gray and Cornflower Blue
- Images
- 5
The Recognition
- Laureate
- Scene Plus Architects
- Country
- Viet Nam
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120191
Credits
- Team
- Scene Plus and Lecaron Architecte
- Image Credits
- Main Image:Scene Plus; Optional; Scene Plus; Optional; Scene Plus
Design Details
- Unique Properties
- The Pilgrimage is an urban design project to preserve, embellish Seminary as Cultural Heritage and promote its value to develop community based tourism. Beside preserving the precinct of the church and surrounding rice fields, the Master Plan proposes to connect the old church to the riverbank by a square for commercial, cultural activities. The Wells and Spring Of Letters are created as outdoor art and lighting exhibition on National script, poetry and music, where frequent events take place, community activities to attract tourism.
- Inspiration
- This beautiful heritage site is in danger of the urbanization, it would become an ugly mess and the seminary would be surrounded by a mediocre suburb, if no planning had been done. Inspired by The Cradle of Vietnamese script, by Lang Song printing house, the motor of this development is local and foreign tourism thanks to the beauty of the site, the bay, the lagoon, the mountains, thanks to the variety of heritage, thanks to the attention, passion of Binh Dinh people for culture and science...
- Research
- This urban design is to preserve the heritage of the Lang Song Seminary and promote its value to develop community based tourism. Urban heritage preservation and Sustainable economic development are important goals. Work started with historical documents and current situation studies, workshop with the participation of the bishop, residents, government. Asean CBT standard is mentioned with many activities related to the protecting heritage and environment, enriching valued cultural traditions.
- Challenge
- A big challenge for developer and urban planners is to connect old - new culture, find an equal development direction between two different themes of space, time and to convince investors. Covid 19 changes the world, makes tourism to be very difficult to develop commercial, cultural activities, especially to make monument a living heritage to attract the tourists. Although, Community Based Tourism allows people share the benefit by small groups, very flexible to catch up the customers demand.
- Realization and Technology
- A master plan proposed to protect the rice field around the Seminary from the spontaneous buildings and identify the areas to develop the tourism. The concept of the Wells Of Letters and the Spring Of Letters created by lighting and reflective materials on the ground of the square aims to bring the story of the origin of National Vietnamese script out of the existing museum, to tell the story to the world, to the community, continue to create a new heritage value for the future.
- Operation and Interaction
- The CBT area which is also a pilgrimage site of Catholics attracts visitors thanks to the beauty of Seminary and surrounding rice fields, to the story about the cradle of National script narrated in the language of modern art and to the landscapes of bays, lagoons, mountains and the diversity of heritages in Binh Dinh. The square and artist village is to inspire other artists to compose. Events and festivals allow visitors to experience and interact directly with the local community.
- Project Duration and Location
- Project started in 2018 in Binh Dinh, got the approval for 1 to 2000 Zoning Master plan in Jun 2018 and for 1 to 500 Detail Master plan in July 2020.
- Specifications
- The master plan of 71 ha is to preserve and to enhance the site of the Seminary as a living heritage, to protect and to enhance nearly 1 km the bank of the river. The urban design develops the land of 7,1 ha for commercial, cultural and touristic activities with a square of 4000 m2 lead to the river and the floating market, aims to relocate people living along the river and to offer new housing in better conditions.
- Keywords
- Lang Song, River village, Community based tourism, Pilgrimage, Quy Nhon, Binh Dinh, Seminary, Artist village, Boutique
