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DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to 2020 Widc Key Visual by Xin Tong

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Xin Tong for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for 2020 Widc Key Visual by Xin Tong, designed for Yantai Sino-German Industrial Design Center Ltd.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding 2020 Widc Key Visual

2020 WIDC is the key visual created for the World Industrial Design Conference 2020. The design combines three letter I forms taken from the initials of the conference theme: idea, intelligence and industrial Internet. The three primary colours, red, green and blue, are used as the main colours. Many small I shapes merge and flow into the distance like a stream of particles. The composition extends outward from the central WIDC mark to suggest movement towards the future. The key visual measures 20 metres in width and 8 metres in height.

About Xin Tong

The company guided by new kinetic energy and new industries. Shandong Industrial Design Institute connects global innovation factors such as science and technology, design, supply chain, finance and talents, links more than 30 industry sectors worldwide, 200 famous design universities and colleges, thousands of design masters, 5, 000 contract designers. The center deeply develops significant innovation projects, leads the global development trend, constructs global innovative entrepreneurial talent aggregation platform and a world-class industry cluster and kinetic energy demonstration base, forges Yantai to be the World Industrial Design Capital.

Award Record

Xin Tong is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
2020 Widc Key Visual
Function
Key Visual
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Slate Blue, Royal Blue, Dodger Blue, Steel Blue and Cornflower Blue
Images
5
Client
Yantai Sino-German Industrial Design Center Ltd.

The Recognition

Laureate
Xin Tong
Country
China
Recognition
Bronze A' Design Award
Edition
2020 - 2021
Design ID
#120049

Credits

Team
Xin Li,Suo Ren and Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits
photographer Xin Li, WIDC,2020 video Boran Xiao, WIDC,2020

Design Details

Unique Properties
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Inspiration
2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future. The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Research
The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Challenge
The challenge is how to show the development and importance of design.
Realization and Technology
Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Operation and Interaction
Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Project Duration and Location
The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Specifications
Width 20m × Height 8m
Keywords
idea, intelligence,industrial Internet, design, future, development

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