Have A Good Tea Package by Toshiki Okada Is Granted the Bronze A' Design Award in Packaging Design

Toshiki Okada honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Have A Good Tea Package by Toshiki Okada, designed for Zikkichi Co.,Ltd., has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Have A Good Tea Package

Have A Good Tea is a packaging design for a Japanese flavored tea produced in the historic city of Kawagoe. The box holds tea with cherry blossom and night cherry blossom flavors, made for the season of cherry blossom viewing. Hand-drawn watercolor illustrations show a local landscape, and the logo area is embossed to separate it from the background artwork. The box is easy to hold, is made of recyclable non-glossy high quality paper and can be taken apart for recycling. The design aims to introduce tea culture to younger people.

About Toshiki Okada

If we seed the same spinaches, they will grow differently. This primitive difference is my philosophy for design. Just clean and neat, it’s not enough. Skill and logic, it’s not enough. I need a reason to create as a human being. Rough and impulsive beauty and passion, that’s what I learned in the street/club culture during my youth. And I value them to support the branding of small business.

Award Record

With this recognition, Toshiki Okada is a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/119804
A' Design Award Page: https://competition.adesignaward.com/119804
Media Showcase: https://www.designnewsroom.com/!119804
Laureate Profile: https://dezigners.org/d/300488
Further Information from the Laureate: https://zikkichi.co.jp/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Have A Good Tea Package
Function: Package
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Light Gray, Light Pink, Light Steel Blue, Light Slate Gray and Powder Blue
Images: 5
Client: Zikkichi Co.,Ltd.

The Recognition

Laureate: Toshiki Okada
Country: Japan
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #119804

Credits

Team: Masahito Nunome and Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada

Design Details

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape. By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients. The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Realization and Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used. The product logo area is embossed to differentiate its outline from the background illustration. The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Operation and Interaction: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Project Duration and Location: This project started in october 2018 in Kawagoe and finished in February 2019.
Specifications: (W)85mm x (D)20mm x (H)150mm
Keywords: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design